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Data

Online Advocacy Tools: Political Databases

Updated January, 2011 Political databases generally don’t get a whole lot of attention in the press or in public, but they underlie much of the technology of modern politics. Email advocacy and fundraising systems are really just specialized examples of CRM (customer/constituent/contact...

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Microtargeting Washington Post Readers

[Click here for more about political microtargeting.] If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your message on particular categories of readers. You...

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