ProPublica has tried to reverse-engineer an Obama fundraising email, different versions of which went to a husband and wife: Sinker and his wife weren’t the only ones to receive similar but subtly different emails from the Obama campaign. Responding to a call on Twitter from Sinker (and...Read More »
This morning I had the privilege of chatting with the folks at NPR/PRI’s “The Takeaway” for a bit. The subject? Political ad microtargeting, which handily was one of the subjects of a recent Campaigns and Elections “Technology Bytes” piece. We only had a few minutes...Read More »
As Obama’s Online-Enabled Grassroots Operation Takes Shape, Do Republicans Have Anything to Match It?
Also published on HuffingtonPost This week’s news that Obama’s 2012 campaign has already assembled a powerful army of small online donors — more than a million people have given him money so far, only half of whom did so in 2008 — provided just one of many recent glimpses...Read More »
Now in Campaigns & Elections: 2012 Tech Showdown, Plus Perry’s Social Scientists vs. Obama’s Data Nerds
Howdy folks, my first section for Campaigns & Elections magazine is out! The print version is in the mail and the online version is live. Check it out, in two parts: Online, 2012 Won’t Be 2008 Technology Bytes: Perry’s social scientists and Obama’s data brigade The next...Read More »
Update: Apparently, this feature has been in the VAN since it started…which is even better. Political data nerds LOVE to use tools like the VAN backend voter management system to slice and dice outreach lists by all kinds of criteria — age, location, voting history, and….star...Read More »
Hot on the heels of yesterday’s Great Guest Author Roundup, a new stallion has joined the herd! Check out Derek Pangallo’s political advertising extravaganza below, inspired by an Allen West ad on Epolitics.com. Today’s Part One focuses on cookie-based political ad retargeting...Read More »