Speaking about social media at Tuesday’s Media Future Now lunch, Melanie Phung made a great point about blogger relations: she described it as effective but not efficient. That’s an excellent summing-up, since a link in the right blog can be tremendously effective at driving traffic...
Read More »Cross-posted on techPresident As reported on TPM Cafe yesterday, the Obama transition team has named its first online communications staff: Macon Phillips, formerly of Blue State Digital and the Obama campaign, will head new media, and Jesse Lee will handle “online communications,”...
Read More »Ready for a blogger relations refresher course? I’m presenting a webinar this afternoon for a group of foreign policy organizations on the tools and tactics used for promoting issues through blogs. You know what that means: time to gather up relevant articles and expand on the basic points...
Read More »Hidden in the middle of a long Politico piece about in-the-news Republican Congressmember Michele Bachmann is this glimpse at one way to divide a modern communications outreach operation: As a freshman with a lone Financial Services Committee assignment — Bachmann is 29th in seniority among...
Read More »Something jumped out at me during today’s Vocus seminar on P.R. and New Media — journalists and bloggers often see each other as rivals, but they’re united in at least one very important way: both are desperately looking to fill space and/or time in their publications with good...
Read More »DC hosted blog royalty last week, as A-list tech blogger Robert Scoble came to town to meet with folks in the political world. Of course, it was an excellent excuse for a party, and a solid mix of tech nerds and online politicos showed up at classic Eurotrash hangout MCCXXIII, just south of...
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