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Microtargeting Washington Post Readers

[Click here for more about political microtargeting.] If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your message on particular categories of readers. You...

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Hotspotting — In More Ways Than One

The revolution is upon us, and you have nothing to lose but your clothes. According to the LA Times, French fashion brand Shai is using porn in online video ads — and layering links to purchasing info directly into the video. Now, I don’t really see American political campaigns paying...

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