This weekend saw a fascinating juxtaposition on e.politics — Sarah Palin branding ads on the same page as the fairly frightening Sarah Palin art article from last Friday. The ad (reproduced below the break) was a skyscraper banner running at the bottom of the right-hand column of the page...
Read More »A small change to epolitics.com: I’m experimenting with Google Ads. Not sure if they’ll have a high enough response rate to be worth the extra clutter on the site, but let’s try ’em out and see what happens. I’m running a “wide skyscraper” on the...
Read More »Here’s something to keep you busy for a couple of hours on a dreary Friday afternoon: a comprehensive collection of political campaign television commercials dating back to the 1950s. Revealing for more than just political reasons, since they also capture the aesthetics and pacing of the...
Read More »Interesting angle on email advocacy from the Obama campaign — today they used a message to their list to drive voter registration via the Vote For Change site [note the tracking code embedded in the landing page URL], while also explicitly pushing supporters to help the note go viral. The...
Read More »Read Scott Martin has already picked up on the first Obama/Biden online display ad, which started running on Time.com at 5 Eastern this morning — only two hours after the veep announcement went out over text. Read cheekily describes it as “toothy,” but hey, these guys are going...
Read More »Updated January, 2011 If I had to pick a most-neglected aspect of internet politics, it would be online advertising — until recently. In particular, electoral campaigns used to spend relatively little money advertising to web audiences, particularly compared to the huge amounts they raised...
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