Check out today’s Post for a good look at HOW Barack Obama has raised over $100 million so far this year — spoiler: it wasn’t by accident. Matthew Mosk examines how the campaign has used both Google ads and display ads in online publications ranging from Daily Kos to the...
Read More »The Post continues to do my job for me! Jeffrey Birnbaum has a K Street Condidential piece today on the mechanics of using online ads to build a grassroots activist list. He ventures into the cubes at Democracy Data & Communications to watch as staff members monitor the effectiveness of...
Read More »[Click here for more about political microtargeting.] If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your message on particular categories of readers. You...
Read More »The revolution is upon us, and you have nothing to lose but your clothes. According to the LA Times, French fashion brand Shai is using porn in online video ads — and layering links to purchasing info directly into the video. Now, I don’t really see American political campaigns paying...
Read More »