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Advertising

Rebranding Sarah Palin via Google Ad

This weekend saw a fascinating juxtaposition on e.politics — Sarah Palin branding ads on the same page as the fairly frightening Sarah Palin art article from last Friday. The ad (reproduced below the break) was a skyscraper banner running at the bottom of the right-hand column of the page...

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Online Advocacy Tools: Advertising

Updated January, 2011 If I had to pick a most-neglected aspect of internet politics, it would be online advertising — until recently. In particular, electoral campaigns used to spend relatively little money advertising to web audiences, particularly compared to the huge amounts they raised...

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