In 2016, by my count we had a total of 78 new social media platforms debut in the world and 74 of them disappeared in a month or less. So how does a platform stay relevant to an ever changing set of expectations from users as they continue their march to profitability and long term success.
After all, Social Media Platform Wars aren’t new but it’s no longer about all of the platforms trying to be Facebook. Suddenly Facebook seems, in some ways, to be playing a bit of defense by adopting features from other platforms like Snapchat. So where does this all end? Do we end up with just one social platform?
I think the answer is a resounding no. Said competition keeps all of the platforms ever evolving in an attempt to retain users and attract new ones. Imho, they key is that they need to adapt based on their own platform strengths and weaknesses. They need to learn to embrace what makes them unique and use that to become a key to long term success instead of just a flash in the pan.
What your favorite new platform?
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What I'm Reading
The most informative or thought-provoking articles of the month (IMHO)
As social media practitioners, one of our biggest challenges is keeping up with changes to the platforms we all use. I’ll try to provide info on the bigger updates to help you keep pace.
