Recent posts:

Effective Press Releases in a Search-Driven World

PR guy David Meerman Scott has an excellent (and free) publication on his site about using press releases to reach customers (and by extension, potential campaign supporters) directly. Some quick points: A release sent out through a newswire (PR Newswire, US Newswire, etc) spreads throughout the...

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Quick Hits — July 31, 2006

Les Blogs Herald France’s Newest Inalienable Right — The French are crazy about blogs, spending more time on them than Americans, British or Germans. Money quote — “You cannot be elected president of France without a blog.” MySpace Blurs Line Between Friends And Flacks...

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When Welcome Messages Aren’t Welcome

M&R Strategic Services has a report out on how to contact new members of your activist list. The results surprised me, but the authors have actual real-live numbers to back them up — and we all know that Math Never Lies. M&R’s Eve Fox says:...

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Two Upcoming Events

If you’re in the DC area, here are two upcoming events of interest: my old friend Hank Dearden’s regular Second Tuesdays New Media Cocktails and Networking Night on August 8th and Alan Rosenblat’s next Internet Advocacy Roundtable on August 17th. Their invitations follow…...

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More on Political Microtargeting

Two LA Times reporters appeared on WAMU radio’s Diane Rehm show today to talk about GOP long-term plans for political dominance. They spent a lot of time talking about microtargeting, particularly for direct mail, a skill at which the Republicans have excelled over the past few election...

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