I attended a panel this week that was hosted by Ogivly Social here in DC on the topic of Social Media and Paid Influencers. There were two main take aways for me.
First, the person who came to the panel with me pointed out that a lot of what they were saying felt like iistening to me “preach”...lots of talk about authenticity, engagement vs vanity metrics and community building. While the focus of the panel was on brands it was striking to me that 1 of the Influencers for Hire flat out said when asked about non profits “If you aren’t will to pay my rate, I won’t help” while the other one said “If your brand as a non profit is consistent with my brand we can usually find a way to work together”- guess which influencer is my new best friend?
Second, it reinforced for me what I’ve always thought is the main difference between corporate social meda and the work we do in the electoral/advocacy/non profit space: Our audiences are way more engaged and invested in us than the audience of a corporate brand. They are loyal to us because they care about what we are doing. They know we aren’t just trying to sell them things. It’s important to remember that as we head into a crazy electoral cycle...our online communities aren’t an ATM...engage with them genuinely and they’ll show you the love in the all the ways.
Webinar: Mon 5/4 and Tue Cinco de Mayo (what...it’s a big deal in Arizona!) - both days at 1pm Eastern/10am Pacific...the 4th in my webinar series with ActionSprout...this time we will be focusing on Facebook Metrics...you won’t want to miss this one.
Training: Excited to announce that June 19 & 20 in New York City I will be leading a Social Media Strategy Training co-hosted by Organizing 2.0 and the New Organizing Institute. Registration starts next week so keep an eye out on my Facebook/Twitter etc for all the details!