Posts filed under 'Text Messaging'

Quick Hits — May 7, 2008

cpd

Add comment May 7th, 2008 Trackback Bookmark on del.icio.us

Has Facebook Jumped the Shark as a Political Tool?

Cross-posted on techPresident

I hate to risk alienating my new BFF Mark Zuckerberg, but has Facebook’s moment in the sun as a hot political tool passed? And if so, what does that tell us about the future of social networking sites for online political organizing, and even about the future of Facebook itself?

We’ve now seen more than a year of intense use of social networking sites by the U.S. presidential campaigns (and even longer use by issue-advocacy groups), which gives us a solid base of information and experience to judge just how effective Facebook is as a political tool — both for organized political campaigns and advocacy groups and for individual political activists. The verdict? Facebook has not lived up to a lot of its initial political hype, and for reasons that are perfectly natural considering what kind of a site it is. The crux:

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7 comments May 4th, 2008 Trackback Bookmark on del.icio.us

Quick Hits — April 28, 2008

cpd

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Obama Supporters Using Wiki to Reach Superdelegates, Text Messages to Reach Your Momma

Cross-posted on techPresident

As the Democratic primary process grinds on, the candidates’ supporters are using just about every electronic tool available to swing the race their way. Two cases in point from the Obama side: super.del.egates.us is a wiki-based contact list for voters to use to reach the precious unpledged delegates to the Democratic Convention, while Yrmomma4obama aims to help young voters (and those too young to vote themselves) to use text messages to persuade their friends and family to jump on the Obama bandwagon.

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Add comment April 27th, 2008 Trackback Bookmark on del.icio.us

Quick Hits — April 3, 2008

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Quick Hits — February 12, 2008

Potomac Primary special edition — special because for once, DC’s vote actually matters.

cpd

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Obama’s Texting for Turnout during the Potomac Primary

The Post’s Jose Antonio Vargas is reporting on the Obama campaign’s election-day SMS strategy, clearly aimed at boosting voter turnout:

Early this morning, Sen. Barack Obama sent the first of three text messages to supporters who’ve signed up to his messaging program and live in the D.C. area. It’s a jam-packed message, starting out with an Obama quote, then asking supporters to forward the text to their friends. Most importantly, the text provides an 866 number to call to find your polling location. All you’d have to do is click on the number on your cellphone to make the free call.

Jose has detail about the campaign’s ability to target messages by zip code, and also about how quiet they’re being about the size of their list and its response rate. Texting for turnout isn’t an original idea, but this campaign seems focused on implementing it well — a part of the campaign that future online political professionals will look to as a model?

cpd

Add comment February 12th, 2008 Trackback Bookmark on del.icio.us

Quick Hits — February 4, 2008

Mega pre-Super Tuesday edition. Are any Giants-sized upsets coming our way in the political world?

cpd

Add comment February 4th, 2008 Trackback Bookmark on del.icio.us

Is the Obama Campaign a Model for Online Politics?

Cross-posted on techPresident

Over the past few months, we’ve gotten tantalizing hints of the level of integration of online and offline organizing that the Obama campaign has achieved. For instance, of the $32 million that his campaign raised last month, $28 million came in online, and though the vast majority of donations were small, this also tells us that the Obama people must have pushed almost ALL of their fundraising online, even for the people who would normally send a large check.

But politics is about mobilizing people, not just about raising money, and a few weeks ago we got this vignette:

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1 comment February 3rd, 2008 Trackback Bookmark on del.icio.us

Quick Hits — January 14, 2008

cpd

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Study: Text Messaging Can Boost Voter Turnout

Interesting findings from a new study of the use of text messaging to send day-before-election reminders to vote — 5% ain’t bad, and it sure was cheap ($1.56 per vote vs.$20-$70 for other methods). Conducted by the Student PIRGs’ New Voters Project, Working Assets and researchers from the University of Michigan and Princeton, the study looked at the effects of SMS GOTV reminders in the 2006 general election on a group of 4000 people selected at random from a pool of over 8000 new voters. Researchers checked polling records to see how many texters had voted and compared that with the control population. According to the actual paper, the 5% difference was statistically significant, and follow-up questioning of participants showed that positive responses far outweighed any backlash.

A couple of observations — as people sign up for more text notifications, they may not be as effective as in this example, and obviously we’ll want to see follow-up work on different populations. Still, it’s good to see some initial confirmation of the idea that text messaging is useful for building last-minute turnout. Note that campaigns and state parties may want to coordinate their text outreach, since people may recoil from receiving more than one go-vote-dammit message on their cell phones (a barrage of ten of them would suck). Let’s be careful not to poison the well before we’re finished drankin’ from it. Thanks to Mike Connery at Future Majority for the initial tip.

cpd

Add comment September 13th, 2007 Trackback Bookmark on del.icio.us

Fred08.com Still Buggy, But a Good Campaign Site

Cross-posted on techPresident

In honor of his announcement last night, I just checked out Fred Thompson’s official site, and I gotta say, very slick Flash interface, guys. A few bugs here and there, though — when I clicked on some of the stories on the main panel at the top of the front page, I got error messages (better check that Action Script). Here are some general observations:
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1 comment September 6th, 2007 Trackback Bookmark on del.icio.us

Video-Sharing Sites, Cell Phones Opening Political Doors in Asia

A fascinating story on yesterday’s edition of NPR’s The World focused on the rise of international video-sharing sites, and in particular on their political effects in Asia. In China, where the existence of a half-dozen video sites makes it difficult to police political content, people are uploading statements and using video to publicize political issues, including local ones. In Singapore, where political content is banned entirely on local television (I wonder how they handle satellite…), citizens are coming to depend on web video for basic content such as coverage of rallies and speeches. In both cases, the anonymity of uploading is key, since it helps to protect activists from retaliation.

Combine this story with recent coverage of the role of cell phones in organizing protests in Vietnam, China and The Philipines (terrific detail in that last one, btw), and we can see the new tools of political advocacy taking root where they might just do some good. Viva La Revolucion!

cpd

Add comment September 6th, 2007 Trackback Bookmark on del.icio.us

Quick Hits — August 15, 2007

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Quick Hits — August 2, 2007

Quick Hits returns! Back from summer vacation, tan, rested and ready to…

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