Posts filed under 'GOTV'

Quick Hits — June 22, 2008

cpd

1 comment June 22nd, 2008 Trackback Bookmark on del.icio.us

Obama Supporters Using Wiki to Reach Superdelegates, Text Messages to Reach Your Momma

Cross-posted on techPresident

As the Democratic primary process grinds on, the candidates’ supporters are using just about every electronic tool available to swing the race their way. Two cases in point from the Obama side: super.del.egates.us is a wiki-based contact list for voters to use to reach the precious unpledged delegates to the Democratic Convention, while Yrmomma4obama aims to help young voters (and those too young to vote themselves) to use text messages to persuade their friends and family to jump on the Obama bandwagon.

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Add comment April 27th, 2008 Trackback Bookmark on del.icio.us

Notes for Knight Digital Media Center Presentation on Congressional and Local Campaigning

Along with Dennis Johnson, Karen Jagoda and Morra Aarons-Mele, I had the pleasure of giving a presentation this morning on congressional and local online campaigns for the assembled journalists at the Knight Digital Media Center’s symposium, Election ’08: Unleashing the Cyber-watchdogs (i.e., after a week of luxuriating in the California sun, it was time to sing for my supper and justify the trip). My notes are below; if they’re too cryptic, drop me a note for details.

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Add comment April 24th, 2008 Trackback Bookmark on del.icio.us

Obama’s Texting for Turnout during the Potomac Primary

The Post’s Jose Antonio Vargas is reporting on the Obama campaign’s election-day SMS strategy, clearly aimed at boosting voter turnout:

Early this morning, Sen. Barack Obama sent the first of three text messages to supporters who’ve signed up to his messaging program and live in the D.C. area. It’s a jam-packed message, starting out with an Obama quote, then asking supporters to forward the text to their friends. Most importantly, the text provides an 866 number to call to find your polling location. All you’d have to do is click on the number on your cellphone to make the free call.

Jose has detail about the campaign’s ability to target messages by zip code, and also about how quiet they’re being about the size of their list and its response rate. Texting for turnout isn’t an original idea, but this campaign seems focused on implementing it well — a part of the campaign that future online political professionals will look to as a model?

cpd

Add comment February 12th, 2008 Trackback Bookmark on del.icio.us




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