Posts filed under 'Google'

Quick Hits — May 13, 2008

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Quick Hits — May 7, 2008

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Quick Hits — April 28, 2008

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Quick Hits — April 24, 2008

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Notes for Knight Digital Media Center Presentation on Congressional and Local Campaigning

Along with Dennis Johnson, Karen Jagoda and Morra Aarons-Mele, I had the pleasure of giving a presentation this morning on congressional and local online campaigns for the assembled journalists at the Knight Digital Media Center’s symposium, Election ’08: Unleashing the Cyber-watchdogs (i.e., after a week of luxuriating in the California sun, it was time to sing for my supper and justify the trip). My notes are below; if they’re too cryptic, drop me a note for details.

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Add comment April 24th, 2008 Trackback Bookmark on del.icio.us

How Voters are Using Search Engines in the 2008 Election Cycle

Vikki Porter passed along an article today from Rob Garner at Media Post’s Search Insider which details the results of the company’s recent research into political search trends in the ‘08 elections. Below are some high points; check out the full piece for more.

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1 comment April 23rd, 2008 Trackback Bookmark on del.icio.us

Homework Assignment: Google “Barack Obama Muslim”

While you’re waiting for the verdict of the good people of Pennsylvania today, why not check out the beneficial effects of a Googlebomb for a candidate? Go ahead, type “Barack Obama Muslim” or “Obama religion Muslim” into your favorite search engine and see what you get. As former Edwards staffer Tracy Russo mentioned at last week’s Internet Advocacy Roundtable, the first sites you’ll see in the search results debunk the claim that Obama is a secret Muslim Manchurian Candidate. A couple of links claiming the opposite do show up, but they’re well down from skeptical articles from the likes of Snopes, CNN and the Obama campaign itself.

Tracy didn’t go into too much detail about it, but she definitely implied that this distribution of search results was the result of a Googlebomb, which was at least partially encouraged by the Obama campaign behind the scenes. Googlebombing is the deliberate attempt to influence search results through encouraging people across the web to link to certain sites to make them appear authoritative, and it’s been used commercially as well as in the 2006 elections. Lo and behold, here’s a Daily Kos diary piece from March encouraging that very tactic, and note that it mentions that several “yes-he-is-a-Muslim” pieces then appeared much higher in the rankings than they seem to now (not bad results for a month’s work). Andrew Sullivan also reports on various right-wing attempts to bomb Obama over communism and the flag lapel pin, but those seem pretty lame by comparison.

Whether the Obama campaign encouraged or influenced this apparent effort in any way is unclear from the public record, but I would be shocked if their blogger relations people hadn’t been involved in it at some level. It’s another measure of the subtlety of the ways campaigns can interact with the public via the ‘net.

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3 comments April 22nd, 2008 Trackback Bookmark on del.icio.us

Quick Hits — April 9, 2008

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Quick Hits — April 3, 2008

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Steal These Ideas: NetSquared Mashup Finalists Advocate with Data

NetSquared has been holding a little contest of late to promote the use of data mashups as tools for the betterment of life and society, and the 21 finalists might give you a few ideas about how an advocacy or communications campaign can use mashups to make information accessible to people who aren’t total data nerds.

Many of the finalists use mapping layers, such as a project devoted to the preservation of linguistic diversity and another that tracks threatened houses in New Orleans, while others involve social networking tools, video or rss feeds. Bonus: Cisco’s a sponsor, and the 21 projects will share a $100,000 grant. Pretty cool stuff all around — for those of us who aren’t numbers or software people, it can be hard to envision exactly HOW data can tell a story, so being able to see concrete examples is a help.

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Add comment March 30th, 2008 Trackback Bookmark on del.icio.us

How Obama Changed the Dynamics of Online Fundraising

Check out today’s Post for a good look at HOW Barack Obama has raised over $100 million so far this year — spoiler: it wasn’t by accident. Matthew Mosk examines how the campaign has used both Google ads and display ads in online publications ranging from Daily Kos to the Washington Times to bring supporters into the fold:

Obama’s online investment has not come cheap. In January, he spent $768,000 on Web ads, while Clinton spent $171,000 and McCain spent $151,000, campaign finance records show. In February, when Obama spent $2.6 million on ads, Clinton spent $198,000 and McCain spent $111,000.

As Zack Exley notes, the ads are tied to an often-subtle email strategy to build connections with list members over time:

“If you just look at the e-mails and the rhythm — the Obama campaign has not asked for money every time they could have,” Exley said. “They’ve tried to really show people that they’re not just after your money. They’re not treating you like an ATM.”

The result: tens of millions of dollars from small donors, people that the campaign can go back to over and over for money. The takeaways: 1) guess what, the internet can connect a candidate with motivated supporters and donors, 2) if you do it right, you can multiply those rewards with a relatively small investment of time and money. Good tactics matter!

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Add comment March 28th, 2008 Trackback Bookmark on del.icio.us

Resources for NTC Panel, E-Advocacy: Mission over Membership

Greetings from New Orleans and the Nonprofit Technology Conference, where e.politics is bearing up nobly under the strain of going to fantastic cities and hanging out with bright and interesting people. Rough life, I know

As a takeaway for the participants in our online advocacy panel on Friday, below are a ton of articles on various aspects of the question of spreading a message and working to change politics and policy online.

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2 comments March 20th, 2008 Trackback Bookmark on del.icio.us

Quick Hits — March 6, 2008

Post-Politics Online/pre-SXSW Quick Hits extravaganza.

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On the Unintended Consequences of Google Alerts and Pro Wrestling

I now know more about the career of a certain WWE wrestler than I ever expected. You see, we (almost) share a name, since I am Colin Delany and he is Colin Delaney, and our lives are fundamentally intertwined online.

To keep track of what you kids are saying behind my back, I have a Google Alert set up on my name and its most common misspelling (along with alerts on “online politics,” “epolitics” and the names of reporters who frequently write about this stuff). For the first year or so, no problem at all — “Colin Delany” is not exactly a common name, so almost all of the alert messages were on-target. But sometime in the past year, young “Colin Delaney” has become a rising star in the WWE universe, and the high volume of writing about him online is filling my inbox with quotes like this: “Colin Delaney is the epitome of a man with a dream who will stop at nothing to achieve it.”

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4 comments February 27th, 2008 Trackback Bookmark on del.icio.us

Obama Online Ad Seems Aimed at General Election

Cross-posted on techPresident

The Obama campaign seems to have shifted at least some of its online ad buying towards a general election strategy, at least judging from the display ad below, which I saw on an article on Space.com:

Obama ad screenshot

Click for larger version

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2 comments February 21st, 2008 Trackback Bookmark on del.icio.us

Quick Hits — February 20, 2008

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Quick Hits — February 15, 2008

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