Remember those creative advocacy campaigns we talked about last week? A couple of them illustrated a dirty little secret to Facebook success: if you want to get your content widely shared, and you have an email list, send out a message asking people...
Here’s a small example of why pushing the “send” button on a mass email is the scariest thing in the digital politics communications world: Yes, the message template had a little snippet of default text at the top, and whoever...
Congrats to Jason Rosenbaum and the rest of the team behind the Corporate Action Network’s new online toolset! Optimized for local organizers but useful for larger groups as well, the new Action Network platform officially launched this week:...
Luis Hestres had a great line yesterday: “Email is the Jason Bourne of online apps: somebody’s always trying to kill it.” Hah! Good one — and relevant to our earlier discussion about why Twitter hasn’t replaced email...
Charles Ellison asked me a good question yesterday: hasn’t Twitter (and by implication, other social channels like Facebook) replaced old-school email as a communications tool for political campaigns? My one-word answer: no. But why? Charles...
Slate has a good article this morning about Bill de Blasio, who might just be New York City’s next mayor. The critical part, for our purposes: “Will you stay in touch with us?†Bill de Blasio asks this of each potential voter as he stands...
Guest article! Let’s take a trip to the Big House with our friends from PowerThru Consulting, who’ve been kind enough to contribute several previous articles on email advocacy and list-building in the past. If you’re in email jail...
Welcome to Washington, 113th Congress! How’d you know that 13 is my lucky number? But a new Congress isn’t terribly lucky news for digital advocates, because for at least a few weeks, the newbies won’t be hearing from us...
[Note: speaking Obama’s email list, there’s current chatter about whether — and how — he should use it upcoming legislative battles. More on that here soon.] Writing in Bloomberg Businessweek yesterday, Joshua Green has a...