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Quick Hits

Quick Hits — October 10, 2006

‘Puppets’ Emerge as Internet’s Effective, and Deceptive, Salesmen. Beware the meat puppets! Excellent article by Frank Ahrens in the Post about astroturfing social networking sites, i.e., setting up fake profiles to sell a product. One idea that clearly works: have your campaign...

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Quick Hits — September 25, 2006

Few Watch Drug PSAs On YouTube. The Office of National Drug Control Policy finds that viral marketing is hard if your audience doesn’t want to take its medicine. Political advertisers take note — YouTubers will watch what THEY want to watch, not necessarily what you WANT them to watch...

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Quick Hits — August 27, 2006

Nicco Mele Taking a Leave of Absence from EchoDitto. His support for John McCain seems to have raised concerns about the firm’s commitment to progressive causes and clients. He’s a damn sharp (and genuinely nice) guy, and that has to be a painful loss to the company. Online...

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Quick Hits — August 23, 2006

Post: Burns Burned by Video Clips. His opponent is distributing clips to the press via old-school videotape, but at least one has shown up on YouTube. AdAge: The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads, not from blogs or podcasts. But, opinion leaders get much of...

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Quick Hits — August 7, 2006

Al Gore YouTube Spoof Not So Amateurish: Republican PR Firm Said to Be Behind ‘Inconvenient Truth’ Spoof — now, didn’t I warn you guys about getting caught? Barging Into the Bloggers’ Circle — Washington Post article on blogger relations. Focuses on business...

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Quick Hits — July 31, 2006

Les Blogs Herald France’s Newest Inalienable Right — The French are crazy about blogs, spending more time on them than Americans, British or Germans. Money quote — “You cannot be elected president of France without a blog.” MySpace Blurs Line Between Friends And Flacks...

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