Posts filed under 'Cell Phones'

Quick Hits — May 7, 2008

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Quick Hits — April 28, 2008

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Obama Supporters Using Wiki to Reach Superdelegates, Text Messages to Reach Your Momma

Cross-posted on techPresident

As the Democratic primary process grinds on, the candidates’ supporters are using just about every electronic tool available to swing the race their way. Two cases in point from the Obama side: super.del.egates.us is a wiki-based contact list for voters to use to reach the precious unpledged delegates to the Democratic Convention, while Yrmomma4obama aims to help young voters (and those too young to vote themselves) to use text messages to persuade their friends and family to jump on the Obama bandwagon.

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Quick Hits — April 3, 2008

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Quick Hits — February 25, 2008

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Quick Hits — February 12, 2008

Potomac Primary special edition — special because for once, DC’s vote actually matters.

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Obama’s Texting for Turnout during the Potomac Primary

The Post’s Jose Antonio Vargas is reporting on the Obama campaign’s election-day SMS strategy, clearly aimed at boosting voter turnout:

Early this morning, Sen. Barack Obama sent the first of three text messages to supporters who’ve signed up to his messaging program and live in the D.C. area. It’s a jam-packed message, starting out with an Obama quote, then asking supporters to forward the text to their friends. Most importantly, the text provides an 866 number to call to find your polling location. All you’d have to do is click on the number on your cellphone to make the free call.

Jose has detail about the campaign’s ability to target messages by zip code, and also about how quiet they’re being about the size of their list and its response rate. Texting for turnout isn’t an original idea, but this campaign seems focused on implementing it well — a part of the campaign that future online political professionals will look to as a model?

cpd

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Quick Hits — February 6, 2008

Mmm, mmm, do I love me a Super Tuesday party. Or two. Or three.

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Quick Hits — February 5, 2008

Yay, Super Tuesday, the most wonderful time of the year. The following Hits will be updated throughout the day. See also yesterday’s list.

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Quick Hits — February 4, 2008

Mega pre-Super Tuesday edition. Are any Giants-sized upsets coming our way in the political world?

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Quick Hits — January 14, 2008

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News 4 Nerds: Virtual Phone Banks, Electronic Voting Standards and Some Seriously Tweaked Landing Pages

A quick update from the technical side of online politics:

  • Grassroots Enterprises has put out a new virtual phone-banking tool they’re calling PhoneTheVote. Virtual phone banks replace a roomful of volunteer callers with a distributed network of activists calling on their own cell phones or VOIP connections and coordinated online. Other applications like this are already around, often as custom-builds; look for virtual phone banks to become more and more common as the software becomes cheaper and easier to implement.
  • The federal Election Assistance Commission has put out standards for electronic voting equipment and is asking for comments from the public. The topic is a yawner for a lot of people, but considering that we’re talking about the technology behind the most fundamental act of democracy, it’s something to pay attention to. At the very least, you can start thinking about how YOU’D corrupt the system if given the chance. Vote early! Vote often!
  • For every online ad, there is a landing page — or at least, there probably ought to be. Landing pages are where people go when they click a Google ad, follow a link from an email action alert, type in an address from a TV ad, etc., and they might just be more pivotal in the process of converting curious visitors into supporters than most of us think. The folks at Marketing Sherpa have spent years studying how to set up landing pages to maximize the customer/supporter conversion rate; the second edition of their Landing Page Handbook is the result (only, um, $497). Warning: the process of tweaking landing pages may bring out the obsessive and experimental sides of people otherwise quite mild and reasonable of manner.

That’s it for today’s News 4 Nerds; if you require an antidote, try this.

cpd

2 comments November 13th, 2007 Trackback Bookmark on del.icio.us

Study: Text Messaging Can Boost Voter Turnout

Interesting findings from a new study of the use of text messaging to send day-before-election reminders to vote — 5% ain’t bad, and it sure was cheap ($1.56 per vote vs.$20-$70 for other methods). Conducted by the Student PIRGs’ New Voters Project, Working Assets and researchers from the University of Michigan and Princeton, the study looked at the effects of SMS GOTV reminders in the 2006 general election on a group of 4000 people selected at random from a pool of over 8000 new voters. Researchers checked polling records to see how many texters had voted and compared that with the control population. According to the actual paper, the 5% difference was statistically significant, and follow-up questioning of participants showed that positive responses far outweighed any backlash.

A couple of observations — as people sign up for more text notifications, they may not be as effective as in this example, and obviously we’ll want to see follow-up work on different populations. Still, it’s good to see some initial confirmation of the idea that text messaging is useful for building last-minute turnout. Note that campaigns and state parties may want to coordinate their text outreach, since people may recoil from receiving more than one go-vote-dammit message on their cell phones (a barrage of ten of them would suck). Let’s be careful not to poison the well before we’re finished drankin’ from it. Thanks to Mike Connery at Future Majority for the initial tip.

cpd

Add comment September 13th, 2007 Trackback Bookmark on del.icio.us

Fred08.com Still Buggy, But a Good Campaign Site

Cross-posted on techPresident

In honor of his announcement last night, I just checked out Fred Thompson’s official site, and I gotta say, very slick Flash interface, guys. A few bugs here and there, though — when I clicked on some of the stories on the main panel at the top of the front page, I got error messages (better check that Action Script). Here are some general observations:
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1 comment September 6th, 2007 Trackback Bookmark on del.icio.us

Video-Sharing Sites, Cell Phones Opening Political Doors in Asia

A fascinating story on yesterday’s edition of NPR’s The World focused on the rise of international video-sharing sites, and in particular on their political effects in Asia. In China, where the existence of a half-dozen video sites makes it difficult to police political content, people are uploading statements and using video to publicize political issues, including local ones. In Singapore, where political content is banned entirely on local television (I wonder how they handle satellite…), citizens are coming to depend on web video for basic content such as coverage of rallies and speeches. In both cases, the anonymity of uploading is key, since it helps to protect activists from retaliation.

Combine this story with recent coverage of the role of cell phones in organizing protests in Vietnam, China and The Philipines (terrific detail in that last one, btw), and we can see the new tools of political advocacy taking root where they might just do some good. Viva La Revolucion!

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Quick Hits — August 21, 2007

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Keeping Up with the Changing World of Media Buying and Online Advertising

The online advertising world is moving so fast that I can’t hardly keep up with it — just in the last few days, the MarketingVox e-newsletter has delivered a slew of stories that suggest new opportunities for campaigns and advocacy groups to spread their messages online:

Special bonus article! Be sure to check out yesterday’s Wired piece on Google search advertising by the presidential campaigns. What opportunities are they missing? Who’s doing it right?

cpd

1 comment August 17th, 2007 Trackback Bookmark on del.icio.us

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