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Advertising

Online Advocacy Tools: Advertising

Updated January, 2011 If I had to pick a most-neglected aspect of internet politics, it would be online advertising — until recently. In particular, electoral campaigns used to spend relatively little money advertising to web audiences, particularly compared to the huge amounts they raised...

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Microtargeting Washington Post Readers

[Click here for more about political microtargeting.] If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your message on particular categories of readers. You...

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