Posts filed under 'Advertising'
- Update: MoveOn Targets McCain Aides.
- Obama: Smear emails “not just a random sort of viral thing”.
- Racist Secret Service E-Mails. Oof. I mean really, oof. Stupid enough to think, even more stupider to email.
- How to spot Photoshop chicanery.
- Why is this site password protected? Burt Edwards wants to know.
- Can Bob Barr Tap Into Ron Paul’s Movement? C.f. Libertarian Bob Barr Hopes to Scoop Up Ron Paul’s Internet-Driven Support and Ron Paul Supporters, What Are Your Plans?
- MoveOn picks winner of Obama ad contest.
- Does his ad buy prove his critics wrong? Obama is online this week in WV, Florida, Michigan, Pennsylvania….
- On the Dangers of Hacked Computer Networks and Inadvertant Nuclear War.
- Unjustifiable Carnage, Uneasy Alliances, and Lots of Self-Doubt: What Grand Theft Auto IV gets right about gangland and illegal economies.
- Obama Looks Ahead to Oregon Primary in E-mail Push.
- How the Web Contest Predicted the Real Thing.
- Top Four Essentials of eCampaigning. C.f. The Essentials of Online Advocacy Begin With Email (e.politics sez, you better f*cking believe it).
- Why I like the Google Video Player.
- Quantcast Helps The Media Planner. Improve your advertising plans with free site demographics.
- Clinton Going Down, While the Web Dreams of an Obama Win.
- Another political PowerPoint, this time Clinton’s. See Politico and Wired.
- New Google Service Makes Web Pages Social.
- How Defense Research Is Making Troops More Effective in Wartime.
- Air Force Colonel Wants to Build a Military Botnet. Or not.
- The indie-rock fall and rise of R.E.M..
- OMG! WARNING: Over the top, offensive humor! Note comment: “Godwin’s Law: As a Usenet discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches one.”
- Obama’s online organization.
- Volunteers asked to help find dead spacecraft on Mars via online photos. Check out the size of those pictures!
- Republican Slogan Borrowed From Antidepressant. The jokes are too obvious to bother making.
- Concharto: Wikipedia for history/geography nerds. via GeoDog.
- The peak oil culture wars.
- Space porn! Virtual telescope brings the cosmos to your desktop.
– cpd
May 13th, 2008
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- Update: The Obama Camp Dials It Forward. Post-primary conference call plays it subtle, while all is well in ClintonLand.
- McCain Launches Spanish-Language Website. Wonder how the Minutemen (no, not THE Minutemen) will feel about THAT one?
- Bury bad news with online press releases. Somebody forward this to Hillary Clinton. C.f. Craigslist Ad Of The Day.
- The critical technology, for the early phase of the industrial revolution, was gin. From gin to sitcoms to lolcats, via Henry Copeland.
- Bunches o’ Studies and Stats on Nonprofit Marketing.
- How-To: 10 Tips for Launching a Solid Podcast.
- Two new guides to presidential online advertising from Clickz, Online Presidential Display Ads Leading to the 2008 Primaries and All Primaries Are Local: 2008 Presidential Campaigns Buy Local Online.
- The Tale of the E-mail. Hillary and Barack’s constrasting post-Indiana/NC notes. C.f. She’s Still In, And She’s Still In To Win.
- Pew Study Confirms Cell Phones Rule.
- Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth.
- Right now, I’m watching the President of the Utah State Senate on my desktop. Julie, you had me at “desktop.”
- Google Reader is becoming more of a social networking application.
- Twitter Post Rescues Jailed Journalist, but Egyptians ignore Facebook call.
- How the White House lost 5 million e-mails.
- Jailed Chinese Journalist Shi Tao’s Poem Follows Olympic Torch’s Route Online.
- Matt Stoller on how liberals rule the web, and The Baltimore Sun on how Matt and friends raised 400K for Donna Edwards. Via tPrez.
- Phantom Obama Vote Appears on NJ Voting Machine.
- Web Ads from Left and Right Advocacy Groups Signal More to Come.
- Media criticism in context: “Yes, it would be nice if the press spent less time on inanities and more time on how candidates planned to actually run the country. But this view of the media is just too simplistic.” Via Salon.
- North Carolina Radio Host Reports Anti-Obama Chain E-Mail Distortion As Fact. C.f. Pennebaker: Clip Doctored, about the Mickey Kantor video distortion. (also via tPrez).
- Union-organizing emails get employees of a social networking site fired! Sent around by Michael Whitney.
- Clinton’s and McCain’s Gasoline Tax Holiday Reimagined as a Phishing Scam.
- National Intelligence Agency Breaks Out RSS Feed.
- 6% are Natural Born Clickers.
- Twitter frenzy! Using Twitter for Your Organization, Use TwitterFone For Easy Voice-To-Text On Twitter, and Political Junkies Congregate and Comment on Election Results Through Twitter. Plus, 5 Tips to Grow Your Twitter Presence and The Bivings Group Does Twitter.
- Yes, a Montana cattle ranch is using banner ads combined with search ads to sell their premium beef via the internet.
- 10 Valuable Tips for Shooting Web Video. Via Frogloop.
- Google, YouTube and the city of New Orleans try to host their own presidential forum. Via Mike Allen.
- Video: how primary-season attacks have been amplified in the general election.
- FBI Targets Internet Archive With Secret ‘National Security Letter,’ Loses.
- Harold vs. Markos. Not everyone wants a unified Dem ticket.
- META Keywords are Legally Dead.
- Be very afraid: Engineers find ‘missing link’ of electronics. Robots take next step toward world domination.
- A minute and a half with Shana Glickfield…is enough to spark any man’s dreams.
- Clone-tool war on nipples continues. Complete with tragic casualty figures.
– cpd
May 7th, 2008
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Read Scott Martin continues doing yeoman’s work over at his political Ad of the Day site, and with Indiana and North Carolina in mind, take a look at how Obama’s been pushing voter turnout. His paid search ads on “Indiana primary,” for instance, have been pushing early voting in the state, while Clinton’s are generic and point to her main website. Also, check out the display ads each is running: again, Obama’s ads are focused on helping people get to the polls, while Clinton’s are general fundraising spots. As in other examples of his online campaigning, Obama’s strategy is more focused than Clinton’s and also more of-the-moment. How much it helps, we’ll know soon.
Freed from the pressure to win votes immediately, McCain can sit back and work on differentiating himself from the Dems — well, at least from Obama. His online display ads are hitting the gas tax moratorium hard, with a petition for list-building. Thinking about the Fall? Not a luxury the Dems can afford much of, at least for another agonizing month.
– cpd
May 5th, 2008
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Cross-posted on techPresident
I hate to risk alienating my new BFF Mark Zuckerberg, but has Facebook’s moment in the sun as a hot political tool passed? And if so, what does that tell us about the future of social networking sites for online political organizing, and even about the future of Facebook itself?
We’ve now seen more than a year of intense use of social networking sites by the U.S. presidential campaigns (and even longer use by issue-advocacy groups), which gives us a solid base of information and experience to judge just how effective Facebook is as a political tool — both for organized political campaigns and advocacy groups and for individual political activists. The verdict? Facebook has not lived up to a lot of its initial political hype, and for reasons that are perfectly natural considering what kind of a site it is. The crux:
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May 4th, 2008
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- Adding Video to Turn Dead-End ‘Thank You’ Pages Into Viral Marketing Campaigns. The Obama campaign finds yet another sweet spot for online recruiting.
- The Post Is Having A Rough Day. Spam attack!
- Reluctantly, a Daily Stops Its Presses, Living Online.
- Rev. Wright Baits the Soundbiters.
- The Internet Goes Green. The growth of the envirosphere, via Micropersuasion.
- Space war would leave destructive legacy.
- McCain: It’s “clear who Hamas wants to be the next president.” Fruits of a blogger conference call.
- Google Earth Outreach Aides U.N. Track Refugees and Save Lives.
- Beyond Bittergate, Barack Yields Success to His Supporters.
- Obama’s Database Will Make Him the Power Broker. Another persistent political following! “Like Mussolini/ And Kennedy…”
- The chummy relationship of campaign professionals and journalists in Washington. Or, getting scolded for making fun of McCain on Facebook.
- Schism Grows Between Obama and Liberal Bloggers.
- Were Mesopotamians the first brand addicts?
- Subject Line, ‘From’ Address Crucial to Email Marketing.
- Who Stole the Plans for iRobot’s Battle Bots?
- YouTube vid inspires Obamacrombie t-shirts.
- Facebook as Weekly Evil.
- McCain on FriendFeed: “Considering the McCain campaign’s sometimes uneven online strategy, this is a step in the right direction.”
- Social Applications Dominate the Web.
- Gays, Lesbians More Receptive to Blog Ads than Heterosexuals.
- An overview of web mining in societal benefit areas.
- Top 10 Wireless Marketing Mistakes.
- 3 Top Tips to Improve Your Online Writing.
- Henry Copeland of Blogads: “As the social media winter looms, the winners will be the folks with strong relationships, low overheads, a strong commitment on innovation rather than coat-tail riding, and, most of all, a indelible passion for the business. We’re looking forward to seeing you after the bust.”
- Sorry Disney, But You’re Kind of a Skank Factory.
- DNC’s national cable ad buy. The RNC’s not so hot about it.
- Web Site Blames Sen. McConnell for Quorum-less FEC.
- The Twitter Disconnect. An introduction and how-to. Also, glimpse a hardcore Twitter-using life.
- Things Really Were Different Before Clinton-Obama. Time keeps on slippin’ slippin’ slippin…into the future.
- Which Government Agency Should Be Your Computer’s Firewall? HAL 9000 or black squirrels?
– cpd
April 28th, 2008
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In her presentation this morning, Morra Aarons-Mele made an excellent observation: internet staffers for political campaigns are expected to do everything and to know everything. The same is true in the advocacy world: when I was at the former National Environmental Trust, at various times I was a graphic designer, an HTML coder, an online communications strategist, an email advocacy guy, a database manager, a blog outreacher, a site statistics analyst, a social networking pro, an online advertiser and a trainer of interns — sometimes all in the same day. About the only things I didn’t do were to blog for the organization and to raise money online, and that was only because NET didn’t do those things.
Web staffers are expected to have a broader range of skills than any other part of a campaign or organization (example: do you expect your press relations folks to be fundraising experts?), and yet they’re still often underpaid and kept out of critical communications decisions until late in the process. Bizarre. Oh, and BTW, I can’t fix your computer — it amazed me how often people confused my job with that of our actual (and excellent) IT guy.
I can only assume that this situation exists because the ‘net seems like voodoo to traditional political staff, who often seem to have little idea what actually goes into online communications. As the ‘net insinuates itself more and more into politics at all levels, a change had better come — as Zack Exley put it, you won’t hire an internet person and put him or her in a box, you’ll hire communications staff who actually understand how to use the internet.
– cpd
April 24th, 2008
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Along with Dennis Johnson, Karen Jagoda and Morra Aarons-Mele, I had the pleasure of giving a presentation this morning on congressional and local online campaigns for the assembled journalists at the Knight Digital Media Center’s symposium, Election ’08: Unleashing the Cyber-watchdogs (i.e., after a week of luxuriating in the California sun, it was time to sing for my supper and justify the trip). My notes are below; if they’re too cryptic, drop me a note for details.
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April 24th, 2008
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Vikki Porter passed along an article today from Rob Garner at Media Post’s Search Insider which details the results of the company’s recent research into political search trends in the ‘08 elections. Below are some high points; check out the full piece for more.
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April 23rd, 2008
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These tips are for an Advocates for Youth/Choice USA online organizing training session on April 16, 2008, and you kids can look at them in greater depth in the relevant Online Politics 101 articles, particularly the ones covering marketing and promotion, websites, blogger relations and search engine optimization. They’re aimed at organizations and campaigns that are on the resource-poor side, since those won’t be able to do much paid promotion, but the basic ideas apply to most sites regardless of scale. See also that enduring classic from November of 2006, How to Build Traffic to a Blog: Ten Tips.
10 Ways to Build Traffic to a Website
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April 15th, 2008
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Check out this brilliant bit of promotion and branding from conservative site NewsMax, which has been around since the first internet/politics boom in the 90s:
This ad appeared in Monday’s Marketing Vox News, which is an email newsletter aimed at advertising and marketing professionals. Regular readers will note that Marketing Vox articles often show up in e.politics Quick Hits link roundups, and for good reason — it’s an excellent source for the latest in the broader world of online marketing communications. And the NewsMax people clearly think that it’s also a way to reach potential advertisers, in this case with an image and message that are both a little tongue-in-cheek and I suspect quite effective. The ad’s landing page is well designed (down to the HTML title) to follow through on the promise, providing a breakdown of the site’s demographics and an example of a past high-end product that sold well on the site.
Nice job all around — good targeting, good messaging and good follow-through. If you’d like to see the ad in context in the Marketing Vox email newsletter, here’s a printout.
– cpd
April 2nd, 2008
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Check out today’s Post for a good look at HOW Barack Obama has raised over $100 million so far this year — spoiler: it wasn’t by accident. Matthew Mosk examines how the campaign has used both Google ads and display ads in online publications ranging from Daily Kos to the Washington Times to bring supporters into the fold:
Obama’s online investment has not come cheap. In January, he spent $768,000 on Web ads, while Clinton spent $171,000 and McCain spent $151,000, campaign finance records show. In February, when Obama spent $2.6 million on ads, Clinton spent $198,000 and McCain spent $111,000.
As Zack Exley notes, the ads are tied to an often-subtle email strategy to build connections with list members over time:
“If you just look at the e-mails and the rhythm — the Obama campaign has not asked for money every time they could have,” Exley said. “They’ve tried to really show people that they’re not just after your money. They’re not treating you like an ATM.”
The result: tens of millions of dollars from small donors, people that the campaign can go back to over and over for money. The takeaways: 1) guess what, the internet can connect a candidate with motivated supporters and donors, 2) if you do it right, you can multiply those rewards with a relatively small investment of time and money. Good tactics matter!
– cpd
March 28th, 2008
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Greetings from New Orleans and the Nonprofit Technology Conference, where e.politics is bearing up nobly under the strain of going to fantastic cities and hanging out with bright and interesting people. Rough life, I know
As a takeaway for the participants in our online advocacy panel on Friday, below are a ton of articles on various aspects of the question of spreading a message and working to change politics and policy online.
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March 20th, 2008
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Post-Politics Online/pre-SXSW Quick Hits extravaganza.
- Does Good Design Matter? Todd Zeigler’s excellent follow-on to our Politics Online panel. C.f. lots of POLC coverage at Capitol Valley and Tech Daily Dose.
- Trusting Politics 2.0 Can be Difficult in Local Elections.
- Getting Duped: How the Media Messes with Your Mind.
- Online Video Audience to Hit Critical Mass in ‘08. “Nearly 80 percent of US internet users will watch online video at least once a month in 2008.”
- News and Media US Website Visits Up Sharply. Lindsey Lohan softcore locked in deathmatch with political coverage. C.f. Obama: Bigger than Britney.
- How-To: 6 Tips on Writing an Actionable Press Release. Basic but useful.
- Historically, Most Online Communities Haven’t Stuck. Facebook and MySpace: do not forget the lesson of Ozymandias.
- Crowd Enabling, the Obama way. A mighty bold claim: “Even if Obama fails to achieve his goal of becoming President of the United States, I predict he will have a deeper and more powerful understanding of the American people than anyone in the history of politics.”
- Did the Clinton Campaign Doctor Obama Footage to Make Him ‘Blacker’?
- Spying Fight about Emails, Not Phone Calls, DOJ Reveals.
- McCain’s Unfiltered Blog. Straight conversation.
- Hillary’s pop culture problem vs. Did SNL Save Clinton’s Campaign?
- Is the Obama Campaign Really Different?. Or is he the new New Coke?
- ObamaCycle: A Craigslist for Obama Campaigners.
- Hillary’s Classy Tweets to Ohio and Rhode Island. Not sure “Tweet” and “Classy” belong in the same sentence.
- Air Force Launches Recruitment Campaign Touting Cyber Command. Check out the gee-whiz landing page, and also the fact that the Air Force has blocked access to many (most?) blogs.
- Obama Reaches 1 Million Donor Mark. Check out the comments on Micah Sifry’s article about it.
- Obama does not read blogs. No wonder he has time to run for president.
- Quote of the week: “‘It’s a love tap compared to the Wu-Tang fist of fury that’s coming at this guy in the fall,’ said Rick Wilson, a Republican media consultant.”
- Heather Havriskey interview with George Carlin. A must-read for anyone interested in writing or the creative process.
- Facebook Launches Band Pages. “MySpace also might start to get worried — I’m sure I’m not the only one who uses that site solely for auditioning bands.”
- New Source for News Vetted by Scientists. A peer-reviewed take on social news.
- The Charms of Wikipedia.
- Are Liberals and Conservatives Different Species? The Answer is Yes.
- Extended rant against microsites. Not sure if I agree, but it’s worth reading.
- A Whole Toolbox of Contention.
- ETech: Lessig Calls for Geeks to Code Money Out of Politics.
- Wanted: A More Digital Congress.
- Inside Obama’s Ground Game.
- Hillary’s Rapid Responders.
- Obama Lawyer Crashes Clinton Call. With audio!
- Politico 2.0: Ruffini Blogs, Twitters, Crowdsources Obama Donations. Via tPrez. C.f. Josh’s take on the candidates’ post-Tuesday splash pages
- Flickr and TechSoup to hand out free Flickr Pro accounts to nonprofits.
- Facebook changes political affiliation choices. Michael Whitney and Nancy Scola are not impressed.
- Over 1 million people have seen Robert Greenwald’s anti-McCain online videos.
- Geeking out before checking out: Spacecraft photographs avalanches on Mars. Don’t miss the accompanying Earth/Moon family portrait, taken from Mars orbit — such a cute couple. And, dig the new European automatic robotic space truck. Finally, some good advice for the Coast Guard, and a Farewell to the Dungeon Master.
– cpd
March 6th, 2008
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Cross-posted on techPresident
Update from the Politics Online Conference: some quick numbers from Patrick Quinn of PQMedia on how candidates are expected to spend their money online in 2008. First, online spending should total roughly $73 million at all levels in the ‘08 elections. Second, email marketing is still dominates expenditures, taking up 62% of campaigns’ online spending. Web development is next on the list at 27%, with display, search and video ads taking up the remaining 11% of online budgets. For comparison, the 2004 numbers were 74% for email, 19% for web development and 7% for ads.
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March 5th, 2008
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- Update: Primary Season Signals Adoption of Online Ads by Political Campaigns. “Not only are those ads relatively inexpensive; they’ve allowed often cash-strapped campaigns to determine whether their dollars were well spent, before voters went to the polls.” Lots of details in this one.
- Politics and tax top US search league. Also note that Huckabee’s site outdrew McCain’s by 50% in January, and that Obama’s site had double the traffic of Hillary’s and four times that of McCain’s.
- Story on McCain’s Relationship with Telecom Lobbyist Sets Bloggers Abuzz. Nothing like a potential scandal to wake up the pajama-clad warriors — and set up a fundraising frenzy.
- John McCain Abuses Email. Lithe, blonde email in question denies all allegations.
- UK-Based Facebook User Figures Begin to Plateau. Facebook dons waterskis, prepares ramp over shark tank.
- The race online: Obama, rivals bring Internet campaigning to new level. Overview article from Frank Davies of the Merc News.
- Ralph Nader’s Bid for Presidency Meets with Negative Online Buzz. No love for Nader in the Lefty blogs.
- Googlebombing McCain. Via tPrez. Warning: he’s no stranger to flak.
- U.S. online search up 10% since last year.
- GOP politics in a nutshell. Dissecting a Republican online video.
- U.S. Spies Want to Find Terrorists in World of Warcraft. Juan Cole replies:
“The recent alarmism about terrorist activity in virtual worlds seems designed to prey on the fears of the Internet common among the Great Unwired. Most of the concerns are simply unreasonable.”
- Viva Obama!. Lots of citizen vids. But wait: here comes the inevitable online Obama backlash.
- Ad Age: Creatives Have a Crush on Obama. One reason that Obama-supporting citizen media is so good — plenty of it is created by professionals. Via ReelPop.
- How much millet can a cellphone buy?.
- Lost in Wisconsin. “Again and again, following Super Tuesday, the Clinton campaign failed in basic on-the-ground organisation.” Also check out this reader comment about “Camp Obama,” Deconstructing an Obama Victory and Clinton on the ropes: How she got there (the last a Burt Edwards suggestion).
- “In Canon” Voter-Generated Content. Interesting model for considering citizen media.
- How I Learned to Stop Worrying And Love Domestic Wiretapping.
- Email best practices: What are the best days and times to send bulk email?. And, Using Images in Email.
- Map of the Political Blogosphere. Via Technology Evangelist, who argues that it shows the continuing value of having original content.
- Two Articles on Political Online Advertising. Eric Frenchman adds to Kate Kaye’s excellent Clickz reporting.
- EBay Boycott Ends Today; Impact Disputed. Online activism ain’t just political.
- Grassroots organizing online, post-Ron Paul. Top-down vs. bottom-up — the battle continues.
– cpd
February 25th, 2008
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Cross-posted on techPresident
The Obama campaign seems to have shifted at least some of its online ad buying towards a general election strategy, at least judging from the display ad below, which I saw on an article on Space.com:
Click for larger version
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February 21st, 2008
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