Updated January, 2011 What good is a campaign if no one knows about it? Inadequate promotion is a painfully common problem in the online world — rarely can you hide your light under a bushel and expect your site to shine. Let’s look first at the basics of getting attention, then...
Read More »Updated January, 2011 Cell phones, and particularly text messages, are the next political tool we’ll consider. If you’ve spent the past few years building up your thumb strength and agility while keeping up with which bars have good drink specials (as I wrote the original version of...
Read More »Updated January, 2011 RSS (Really Simple Syndication or Rich Site Syndication) is an easy way to keep your readers abreast of updates to your site content. At their simplest and most common, RSS feeds send subscribers the title and a brief blurb about each new article or post on a given site or...
Read More »Updated January, 2011 Though online video has really broken out big in the last five years, campaigns and random citizens have been using short video clips (live-action or animated) to promote their ideas and pummel their enemies for years. But broadband’s easy availability and the...
Read More »Updated January, 2011 Social media is a broader concept than social networking, though people often put them together — it refers generally to content that is created by random internet users rather than by a central person or group. YouTube and Wikipedia are great examples of sites built on...
Read More »Updated January, 2011 Blogs, one-time sweet darlings of the political internet world. I can still remember the first time I figured out what a blog WAS, back in the spring of 2003 (I was at South by Southwest, listening to a presentation and no doubt recovering from a hangover). Okay, so what IS...
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