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Colin Delany

The Washington Post, Social Media and Audience-Building

The Washington Post (or, properly, Washingtonpost.Newsweek Interactive) is one news outlet that gets social media: they seem to truly understand the the benefits that come from being a part of the broader internet conversation as well as the ability of user-generated content to build audience...

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More on Using Databases to Target Potential Supporters

Following up on last week’s manifesto about using databases for political microtargeting, Phil Lepanto from Connections Media has an exhaustive piece (his second on e.politics) about the mechanics of collecting and using data to identify potential supporters. As a friend said the other day...

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WSJ: Cable Attracts Campaign Dollars

Excellent article, and it hits on my current favorite theme, microtargeting. Subscription only, alas. Some critical quotes: “Though most political ad dollars traditionally are spent after Labor Day, tight primaries and early spending on House, Senate and gubernatorial races have pushed...

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More on McCain’s Web Team

Has John McCain assembled an internet juggernaut? Hotline On Call has terrific details of the group he’s put together, which includes “top talent from nearly every major division of the Bush-Cheney campaign” as well as Dean’s ‘net guru and social marketing expert...

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Quick Hits — August 27, 2006

Nicco Mele Taking a Leave of Absence from EchoDitto. His support for John McCain seems to have raised concerns about the firm’s commitment to progressive causes and clients. He’s a damn sharp (and genuinely nice) guy, and that has to be a painful loss to the company. Online...

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