Top Ten Progressive Advocacy Facebook Posts (1/4 to 1/10/2016)

Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.

If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.

A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.

1. Girl Du Jour (116.02%)

 

2. Parents Against Gun Violence (77.08%)

As always, we have provided links to news articles for each incident. These are real shootings that occurred *last month…

Posted by Parents Against Gun Violence on Monday, January 4, 2016

 

3. Girl Du Jour (54.83%)

 

4. The New Hampshire Labor News (41.43%)

Wisconsin Loses 10,000 More Jobs After Passing Right To Work

Posted by The New Hampshire Labor News on Tuesday, January 5, 2016

 

5. Millions Against Monsanto, Florida (40.69%)

 

6. DeadState (31.85%)

 

7. Massachusetts AFL CIO State Fed (30.40%)

A message from our president: Dear Brothers and Sisters,The new year has come with deeply sad news; Brother A….

Posted by Massachusetts AFL CIO State Fed on Tuesday, January 5, 2016

 

8. ATTN: (30.31%)

This is how you shut down breastfeeding shamers. Read more about Alyssa Milano's activism here: http://attn.link/1Ru58r4Like ATTN: on Facebook.

Posted by ATTN: on Wednesday, January 6, 2016

 

9. Ohio Coalition Against Gun Violence (29.14%)

Sign our letter of thanks

Posted by Ohio Coalition Against Gun Violence on Tuesday, January 5, 2016

 

10. Sandra Steingraber (27.48%)

Oklahoma is not ceasing to shake, thanks to the oil and gas industry: two large earthquakes struck last night, followed…

Posted by Sandra Steingraber on Thursday, January 7, 2016

 

Explanation of the Scoring

These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.

About CrowdTangle

CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H

cpd

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