Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: a whale creates a rainbow, I kid you not. All we need is for a unicorn to fly through it.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Fight For The Future (65.88%)
BREAKING: A federal appeals court has ruled that the NSA's bulk collection of American's phone records is unlawful and…
Posted by Fight For The Future on Thursday, May 7, 2015
2. NARAL Pro-Choice America (64.28%)
SPOT. ON.
Posted by NARAL Pro-Choice America on Monday, May 4, 2015
3. Drug Policy Alliance (38.23%)
Check out what Morgan Freeman has to say about the benefits of medical marijuana! http://thebea.st/1zBHsee
Posted by Drug Policy Alliance on Thursday, May 7, 2015
4. Robyn O’Brien (16.76%)
Want to know what happens in your body when you switch from eating conventional food to organic? Take 90 seconds to…
Posted by Robyn O'Brien on Wednesday, May 6, 2015
5. AlterNet (16.64%)
Proud to be an ally?
Posted by AlterNet on Thursday, May 7, 2015
6. LIUNA (15.40%)
Skilled Labor Isn't CheapCheap Labor Isn't Skilled#PrevailingWage
Posted by LIUNA on Wednesday, May 6, 2015
7. Working America (14.82%)
Food for thought.Text JOBS to 30644 to join our fight for more good, family-sustaining jobs.(via Labor 411)
Posted by Working America on Friday, May 8, 2015
8. [Not Advocacy Related, So Skipped]
9. Prison Yoga Project (13.39%)
Why we teach yoga and mindfulness in prison. By James Fox M.A. Founder and Director Prison Yoga ProjectMost…
Posted by Prison Yoga Project on Monday, May 4, 2015
10. Oceana (13.36%)
Our friend William Drumm captured an awesome sight: A tiny rainbow formed in the mist spouted by a whale in Monterey Bay. Happy Monday!
Posted by Oceana on Monday, May 4, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd