Beth Becker Social Media January 6, 2015

Preview: What’s Hot in Political Social Media in 2015


Beth Becker’s latest “Political Social Grab Bag” e-newsletter is out, and you should check out the whole January issue archived right here, an Epolitics.com online exclusive. The Grab Bag is monthly for now, and it’s a hit with social media advocacy and politics crowd. Sign up now to get the next Political Social Grab Bag delivered straight to your inbox.

Besides the intro excerpted below, the full version includes a look at new tools, some excellent reading suggestions, the ever-popular “don’t try this at home” section, and more. Let’s get a taste:

What’s New to Think About?

Well, it’s the end of the year, so like many of you I’m thinking a lot about what worked in 2014 and what’s around the corner. Traditionally I write a blog post for Epolitics.com about what I think are going to be the hot trends in social, and here’s a bit of a sneak peak:

What’s Going to be Hot In 2015

Mobile. I don’t mean apps or responsive design…I mean really taking our audience’s content consumption habits into account as we create and build community on social media. Shorter videos- Vines, hyperlapse Instagram and more.

Social giving. As people become more and more comfortable buying via social (think Twitter’s new Buy Card) I think we will start to see the trickle of social funding start to edge up Hashtags move more mainsteam as a way to connect online and offline communities.

What’s Not

Wanting the “next” Ice bucket challenge. Hopefully by now the “powers that be” in our lives finally understand why that isn’t a worthy goal to set

Vanity metrics. Maybe this one is more a prayer, but a gal can dream, right?

Continue on to the full January edition.

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