An Epolitics.com Christmas present: lots of fantastic reading on the 2012 digital campaign. C.f. our earlier post-election Quick Hits, and also today’s Quick Hits Advocacy Edition.
- When the Nerds Go Marching In. Fantastic look at the Obama campaign tech team and strategy. C.f. Under the Hood of Team Obama’s Tech Operation and If you want to be president, hire geeks not pundits.
- How To Run a Killer Campaign: The president’s campaign manager explains how the Obama campaign did it.
- Jim Messina: President Obama built biggest grassroots campaign and raised record $700 million online. Full overview: Jim Messina: What I learned in the election
- Meet the hip geeks who outwitted Mitt Romney and the Republicans. In which Slate’s Dave Weigel reports from RootsCamp. C.f. How To Beat The Liberals: 3 Reasons Why We Need Our Own #Rootscamp.
- Jeremy Bird on the Future of Organizing for America, 2012 and Beyond.
- Obama campaign used mobile ads to good effect.
- Election Embeds: Facebook, Google Got Cozy With Campaigns.
- 8 New Insights About The 2012 Race For President. Paul Ryan was meme-able, supporters were individual persuasion hubs.
- Romney’s digital director talks lessons learned, but Republicans Flame Romney’s Digital Team.
- Chatting with Obama For America’s Director of Frontend Development: Daniel Ryan.
- New Technologies Boosted Obama Campaign’s Efforts. Tech and field.
- My Experience Leading the Obama Campaign’s Tech Field Office.
- What’s Next for Obama For America’s Data and Technology?. A damn big question, asked by Jim Pugh — note pp on what the campaign used data FOR. C.f. Democrats push to redeploy Obama’s voter database, Don’t dissolve the campaign, and Obama’s post-election supporter survey.
- Inside Planned Parenthood’s (successful) campaign strategy.
- Romney spent more on TV ads but got much less. C.f. Can Marketers Apply Obama’s TV-Data Play?
- MoveOn’s Vote Buddy Uses Facebook to Influence Friends’ Voting.
- The Obama Campaign’s Legacy: Listen, Experiment, and Analyze Everything.
- A rare quiet zone during the Presidential election: Spanish-language media.
- The Obama start-ups: Techniques from the president’s election campaigns have spawned one lot of young firms.
- Noble Nerds: Team Obama has found a way to reframe its brutish election victory.
- The Obama Campaign’s Real Heroes. Meet 10 key operatives who got the president re-elected. C.f. President Obama’s Six Keys to Victory.
- Andrew Bleeker on Digital Lessons from the 2012 Campaign.
- How Obama for America Made Its Facebook Friends Into Effective Advocates.
- The Photo the Obama Campaign Almost Used for Its Victory Tweet.
- Digital experts: Social media and dual screens the future of online campaigning.
- US 2012 – A digital campaign for a digital age. A European look.
- The Most Beautiful Election Infographic You’ll Ever See.
– cpd
December 24th, 2012
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So much online politics goodness has built up since our last Quick Hits, we had to have two of them today. The list below has an advocacy/marketing slant; c.f. today’s Quick Hits Campaign 2012 Edition for terrific resources on the Obama and Romney campaigns and more.
- Obama Deploys Campaign List to Hammer GOP on Taxes and Discharge. C.f. more on Obama supporter-mobilization around year-end negotiations. Meanwhile, Obama makes statement on Twitter and at White House for #40dollars campaign on payroll tax cut, Obama allies press Republican lawmakers to accept higher taxes (online), and Tell Boehner: Don’t Hold the Middle Class Hostage.
- Right rages (online) at Boehner fiscal cliff debacle.
- Industry changes may affect Democrats’ domination in digital politics. More on Change.org, Salsa and NationBuilder in a well reported piece from Rachel Weiner.
- Will Racist Tweets Help Obama?
- Online, Shaping a Narrow Debate After Newtown Shooting.
- The Real Lesson of the Petraeus Scandal: We delude ourselves about the way we use technology.
- How Syria Turned Off the Internet.
- CyberCity allows government hackers to train for attacks.
- Agencies turn to social media to engage public in an emergency.
- MoveOn Bets Its Future On Volunteered Ideas.
- ‘Radio Pirates’ Used Medium As An Organizing Tool.
- Release the Thunderclap. “One part Twitter, one part Facebook, and three parts Kickstarter, with a twist of advocacy.”
- Make New Media Work for You: 4 Steps to Automated Campaigning.
- The scrappy Syrian TV station where reporters file via Facebook and Gchat.
- Watch Kellan Lutz Play a Top-Secret Agent Obsessed With Social Media.
- Israel turns to Twitter to announce military hit, but Instagram Photos of Smiling Soldiers Show Israel Is Now Losing Its Gaza Social Media War. C.f. How Not to Wage War on the Internet.
- Taliban accidentally CCs everybody on its mailing list.
- A Worthwhile White House Petition. To get rid of the White House petition site. Meanwhile, White House Must Answer Petition To ‘Build Death Star’ even as Build the Death Star and Other White House Petitions Doomed From the Start.
- Can’t Allen West Just Come Back in 2014? Note the scam fundraising email.
- Why Congress can’t deliberate. I’m not the only one who thinks Congressional staff cuts have bad effects.
- Targeted Content: The Holy Grail of Content Marketing.
- ControlShift Labs brings deep member engagement to the masses.
- Twitter for a cause.
- Is Social Media Making Organizations Lazy?
- How One Women’s Rights Group Is Betting On Facebook in 2013. Note: a campaign e.politics helped to plan. C.f. Driving engagement on Facebook.
- Pew: 82% use cell phones to take pictures. C.f. In Instagram’s War With Twitter, the First Casualty Is Truth.
- Nielsen: Significant social media growth driven by mobile.
- FTC Proposes Ban on Ad Network’s Use of History-Sniffing Cookies.
- The Advocacy Gap: Research for Better Advocacy.
- 5 ways to stop wasting your Google Grant.
- US media helped anti-Muslim bodies gain influence, distort Islam.
- How Social Media Impacts TV and Film Ratings.
- Why Facebook can be like a newborn baby.
- Understanding Like-Gate, the ongoing crisis over how far your Facebook content goes.
- How Google’s Panda and Penguin are affecting your site’s rankings. The best SEO strategy remains: good content. Related: Instead of blaming EdgeRank, focus on better content.
- Building and spending social media equity.
- Strategies to Manage an Online Crisis.
- Is Your Year-End Communication Up To Snuff? Plus, 10 Tips for Year-end Fundraising.
- #GivingTuesday Shines a Light on Philanthropy, Service and American Generosity and Creates Opening Day for the Giving Season. C.f. My 2 cents on #GivingTuesday.
- The Secret Lives of Supercutters: Why people spend so many hours stitching footage into YouTube collages.
- 100 Fascinating Social Media Statistics and Figures From 2012 meets 11 Biggest Social Media Disasters of 2012.
- Landmark Study Shows How Social Media Has Revolutionized Our Toilet Habits.
- GUYS, There’s a New York Times Parody Account on Twitter, and the Times’ Lawyers Are ON IT.
- And finally, How a web design goes straight to hell. This one should feel familiar to a lot of you.
– cpd
December 24th, 2012
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