Guest article! In which our very own Beth Becker gets excited about Facebook features.
Two Don’t-Miss New Facebook Features
By Beth Becker
Some of you may have missed the two announcements last week regarding new Facebook features. I’ll admit it, my first reaction was, “oh great, here we go again…one step forward, two steps back.” I was wrong. Both of the new features have real potential to help make the time and effort we spend on creating great content for Facebook pay off in the long term.
For those who missed it, last week Facebook announced that it’s rolling out two new features:
- The ability for Pages to target their posts using targeting dimensions very similar to those used in the ad platform
- Save/Bookmarking — the ability to bookmark posts for later reading