Hi folks, my latest Campaigns & Elections article is up, and it looks at some critiques of the new trend toward using online ad networks to target individual voters through online “cookies.” As we’ve seen, online political advertising in 2012 is relying more and more on this technique, and of course we’re seeing pushback. In the piece, I go through some of the potential pitfalls with voter-file targeting and ask several of the vendors to respond.
The upshot: the vendors I talked to agree that it’s part of a balanced breakfast, an important tool but not the be-all and end-all of digital persuastion for campaigns. Check it out and see what you think.
– cpd
July 19th, 2012
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Daniel Kreiss, a professor in the school of Journalism and Mass Communication at UNC, just put out a new book that examines the adoption of digital technologies by the political Left in the U.S.:
My new book, Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama, was just published with Oxford University Press in their Digital Politics series. It is available on Amazon.
I interviewed many participants on [the Progressive Exchange listserv] in the course of researching the book, which tells the history of the uptake of new media in Democratic electoral campaigning over the last decade. To do so, I focus on processes of technological innovation, progressive infrastructure-building, and the organization of new media operations on campaigns.
The first chapter is available for free download now on the Culture Digitally blog.
I hope that the book makes a contribution to our understanding of networked campaigning, and showcases the work of many of the progressive campaigners here over the last decade.
Rumors about that Daniel used the “Learning from Obama” e-book as one of his many sources, which is very cool. Check it out!
– cpd
July 19th, 2012
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