http://www.epolitics.com/2012/05/17/key-2012-tech-trends-part-two-data-driven-politics-and-an-advertising-explosion/ dissecting the craft of online politics and online advocacy Sat, 18 May 2013 09:10:46 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.epolitics.com/2012/05/17/key-2012-tech-trends-part-two-data-driven-politics-and-an-advertising-explosion/#comment-1034051 DPAD: Reaching voters « eOutreach Blog Fri, 18 May 2012 19:43:15 +0000 http://www.epolitics.com/?p=5697#comment-1034051 [...] Key 2012 Tech Trends, Part Two: Data-Driven Politics and an Advertising Explosion by Colin Delany (Campaigns & Elections’ Campaign Insider and ePolitics): “Online polling has its problems, chief among them the eternal issue of getting a representative sample of the population whose opinions you’re trying to measure. That’s where digital advertising comes in. Google and Facebook ads can help figure out what voters care about at a broad level, and campaigns can also use them to test which messages resonate with which voters in which contexts…. We’re also seeing plenty of money moving to video ‘pre-roll’ ads on YouTube, Hulu and individual content sites. In fact, several CampaignTech speakers mentioned a potential drought in video advertising, with full inventory-sellout predicted for the fall in battleground states.” [...]

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