Howdy folks, one of our Epolitics.com contributors, Kayle Hatt, has launched his own digital politics/political commentary blog, so go check it out! He’s Canadian, the poor frozen bastard, so he’s writing (appropriately enough) at KayleHatt.ca. Very cool, and welcome to the club!
Also, I believe I may have #failed miserably by never formally welcoming the Netroots Foundation’s “Winning the Internet” blog when it launched a few months back. They’re already doing great work by gathering “curated strategies and tactics for change,” and from Day One they demonstrated their profound understanding of the ‘tubes by including a cute kitten in their logo. Brilliant! So go check them out, too.
Lots of online talk today about the Obama campaign’s new two-minute(!) anti-Romney attack ad airing in battleground states. Here’s the video, and note the RomneyEconomics.com website promoted via a custom overlay:
This video is apparently the online-optimized version; I assume the TV ad (part of a $25,000,000 Obama buy) mentions the website as well, perhaps right before the “I approve this message” line. I bring this point up because of the integrated nature of the anti-Romney message: the site strongly reinforces the ad with details about Bain Capital’s involvement with companies that later laid off workers, via a sliding set of screens similar in presentation to what we saw in the “Life of Julia” infographic. Plus, each story has a mouseover-controlled timeline and is individually sharable on Facebook and Twitter. To top it off, the site has a share-your-own-story feature to further encourage supporters to get involved.
Regardless of what you think about the substance of the Romney Economics critique, this is good work all around: robust online engagement to capitalize (hah!) on offline promotion. We should see more of this kind of integration in the months to come, assuming people are doing their jobs.
Update: Mere moments after I published this piece, the first DNC email arrived promoting RomneyEconomics.com…yet more integration.