Check out this Obama campaign page, your destination if you try to unsubscribe from his email list (via Peter Pasi). Clever, eh? Other than navigation links, here’s the entire text:
“I’m voting for the President in 2012—I just get too many emails.”
That’s what a lot of folks who end up on this page say.
Here’s why we think you should stick around: If you want to see the President re-elected in 2012, you should stay looped in on the efforts to make it happen.
Just looking to get fewer emails? We can send you campaign updates only once a week or so. Be sure to select your preferred frequency option below.
And it’s accompanied by a bouncy video designed to make supporters remember why they liked Obama in the first place. Great idea all around! A lot of people drop off email lists because they tire of the volume of messages, not because they’re weary of the cause. This page is a great example for groups that are trying to reduce their overal unsubscribe rate — give followers a choice! But also, remind people why they want to STAY involved. List-building is usually a game of incremental victories and losses — trench warfare, not blitzkrieg — and cutting your loss rate by even a small fraction helps.
– cpd
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[…] Clever Obama ‘Unsubscribe’ Page Sucks You Right Back In by Colin Delany (ePolitics): “A lot of people drop off email lists because they tire of the volume of messages, not because they’re weary of the cause. This page is a great example for groups that are trying to reduce their overall unsubscribe rate — give followers a choice! But also, remind people why they want to STAY involved. List-building is usually a game of incremental victories and losses — trench warfare, not blitzkrieg — and cutting your loss rate by even a small fraction helps.†[…]