Clever Obama ‘Unsubscribe’ Page Sucks You Right Back In

April 25th, 2012

Obama campaign unsubscribe page

Check out this Obama campaign page, your destination if you try to unsubscribe from his email list (via Peter Pasi). Clever, eh? Other than navigation links, here’s the entire text:

“I’m voting for the President in 2012—I just get too many emails.”

That’s what a lot of folks who end up on this page say.

Here’s why we think you should stick around: If you want to see the President re-elected in 2012, you should stay looped in on the efforts to make it happen.

Just looking to get fewer emails? We can send you campaign updates only once a week or so. Be sure to select your preferred frequency option below.

And it’s accompanied by a bouncy video designed to make supporters remember why they liked Obama in the first place. Great idea all around! A lot of people drop off email lists because they tire of the volume of messages, not because they’re weary of the cause. This page is a great example for groups that are trying to reduce their overal unsubscribe rate — give followers a choice! But also, remind people why they want to STAY involved. List-building is usually a game of incremental victories and losses — trench warfare, not blitzkrieg — and cutting your loss rate by even a small fraction helps.

cpd

Bookmark and Share

2 Comments Add your own

  • 1. Links for April 25, 2012 &hellip  |  April 25th, 2012 at 2:01 pm

    [...] e.politics: online advocacy tools & tactics » Clever Obama ‘Unsubscribe’ Page … [...]

  • 2. DPAD: The Michael Corleon&hellip  |  April 25th, 2012 at 7:14 pm

    [...] Clever Obama ‘Unsubscribe’ Page Sucks You Right Back In by Colin Delany (ePolitics): “A lot of people drop off email lists because they tire of the volume of messages, not because they’re weary of the cause. This page is a great example for groups that are trying to reduce their overall unsubscribe rate — give followers a choice! But also, remind people why they want to STAY involved. List-building is usually a game of incremental victories and losses — trench warfare, not blitzkrieg — and cutting your loss rate by even a small fraction helps.” [...]

Help build e.politics

Make a comment, correct my errors, suggest more tools and tactics, leave a case study, or otherwise make this page a better resource.

Required

Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

April 2012
S M T W T F S
« Mar   May »
1234567
891011121314
15161718192021
22232425262728
2930  

Most Recent Posts

home about contact colin delany put e.politics to work