Colin Delany April 6, 2012

Jon Stewart vs. Obama’s ‘Bro-Mail’ Fundraising Emails

Jon Stewart thinks the super-casual tone of Obama campaign emails of late has gone a bit far:

I’m sure those messages test well individually, but how about their overall effect as a sequence? Off-putting I suspect, particularly “when I open those super-casual bro-mails, the message is always the same: give me money.” Is that a change from 2008? Wasn’t his ’08 campaign super-careful NOT to treat supporters as cash machines with legs? Other 2012 campaigns should learn from this very public critique — the clever subject lines can get old, fast. And so do constant fundraising asks. Via PoliticalWire.

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