e.politics: online advocacy tools & tactics

Not Quite Viral, But Not Bad Either

March 21st, 2012

With all the talk the last couple of weeks about the Kony 2012 video — including why it went viral — let’s go back a few months to Epolitics.com’s own contribution to the literature of virality, which broke 1000 views on YouTube earlier in March:

Good fun! And it keeps picking up a steady stream of attention, being seen perhaps 100-200 times per month. Not quite viral, though — there’s no evidence that it’s spread widely from person to person. Which is fine with me, since a video about the difficulty of going viral going viral is more ironic than I can handle today. I’ll settle for something that’s useful for the right people, which ain’t bad at all. More on what it means for content to go viral, plus a few tips for optimizing content to spread widely.

– cpd