Archive for February, 2012

Using FourSquare, Gowalla and Facebook Places in Political Campaigns

Guest article! Below is the latest from Kayle Hatt, a Canadian political organizer who works with candidates on field organizing and communication and who earlier wrote about candidates and social media and about social media in that far distant land to the North. Kayle’s been awol from the site b/c of successive Canadian elections keeping him busy (he holds province-wide party office with the Ontario New Democratic Party), but his left-wingers made major gains in recent federal and provincial elections, so we’ll forgive him — this time.

Hey Everyone, Look Where I Am! Using FourSquare, Gowalla and Facebook Places in Your Political Campaigns

By Kayle Hatt

At this point the classic real estate saying “Location, Location, Location” has transitioned into the catagory of cliché, but politicos know that location matters. Political battlegrounds are drawn along the lines of wards, districts and, in parliamentary traditions, ridings. Targeting can be broken down into census tracks or demographic clusters. We colour our geographic zones by their red-to-blue leanings and view them accordingly (or in Canada, blue-to-red-to-orange leanings). And, of course, voters care profoundly about their small corner of the world.

I think it’s fair to say that politics and location are completely interconnected. So wouldn’t it be great if you could integrate this concept of location into your social media campaign?

Well, I have good news for you… You can!

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2 comments February 15th, 2012 Trackback Bookmark on del.icio.us

…In Which My Mad Kung Fu Skillz Are Revealed

Last night’s GIF Party hosted by the Tech Ladymafia was more than just a chance to enjoy happy hour prices at the Science Club — it was also a true celebration of the humble .gif, the web’s workhorse graphic format since way back in the way-on-back.

In fact, the party organizers were prepared to turn their guests into .gifs, through a clever app that created animated images on the fly via digital video. Party like it’s 1996, kids! Forget this YouTube crap; let’s go into motion the old-fashioned way. Results after the break, to save your eyeballs — and your sanity.

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Add comment February 14th, 2012 Trackback Bookmark on del.icio.us

RootsCamp Has Sold Out!

This weekend’s RootsCamp has sold out — not as in “sold out to The Man,” but actually sold out of tickets! Very cool for New Organizing Institute and the whole RootsCamp crew, but a bummer for you if you haven’t gotten your pass yet. Epolitics.com will be a sponsor once again this year, so look for our logo on the sponsor wall. But don’t look for me! I’ll be down in Texas, cavorting with friends and family on a trip that was planned long before NOI set the date.

This’ll be the first RootsCamp I’ve missed in half a decade, which is a bummer, but you kids be sure to take good notes. Hmmmm, maybe there’s an Epolitics.com guest article in your future?

cpd

Add comment February 13th, 2012 Trackback Bookmark on del.icio.us

Resources: Smart Digital Strategies for the Real World

Howdy folks, sorry for the brief publishing hiatus, but things been a little crazy down in the e.politics bunker. One bit of fun: today’s Pennsylvania Progressive Summit panel, “Smart Digital Strategies for the Real World,” where I’ll join Lizandra Vidal and Audrey Ross to talk about a perennial favorite topic around here: connecting online and offline advocacy. I’ll be introducing some general concepts, mining the #Occupy movement for examples. Resources below!

Collateral Materials

Advocacy Examples

Crowdsourcing

Social Media

Strategy

cpd

Add comment February 11th, 2012 Trackback Bookmark on del.icio.us

Video: Does More Social Media Use Mean More Voting?

Latest video from my discussion with Meltwater‘s Kimling Lam and Ashley Hillis! When you’re done, also check out the first two installments.

cpd

2 comments February 4th, 2012 Trackback Bookmark on del.icio.us

As Komen Backs Down, Essential Reading on the Planned Parenthood Funding Debacle

Breaking news as I write this: in the face of a massive backlash, the Susan G. Komen Foundation has reversed its decision to cut funding to Planned Parenthood. What happened? Komen ran into the power of citizen-activism, for one thing. Did the organization’s leadership do it permanent damage? Quite possibly — the Komen brand has taken a massive hit. Below are some good articles that look at what Komen did, what it could have done, and the public reaction that changed its mind.

LOTS of mistakes to learn from here…so let’s not repeat ‘em.

cpd

1 comment February 3rd, 2012 Trackback Bookmark on del.icio.us

Video: Talking Campaign Social Media with Meltwater’s Kimling Lam

Hi folks, the other day I sat down (via Skype) with the Meltwater Group‘s Kimling Lam to talk about social media and political campaigns. We talked for about half an hour, and Meltwater’s currently putting out the results as a series of short videos focused on particular questions. The first two are below, so check ‘em out! Thanks to Kimling and Meltwater’s Ashley Hillis for the opportunity.

1) Will candidates tweet at each other?

2) How has politicians’ use of social media changed?

cpd

Add comment February 2nd, 2012 Trackback Bookmark on del.icio.us

How Online Advertising is Playing in the 2012 Presidential Race

ClickZ‘s Kate Kaye is a rare reporter these days who really understands online advertising and knows the right questions to ask. Don’t miss her coverage of the 2012 primaries, in which campaigns and Super PACs have taken to the ‘net to pummel their opponents and recruit new supporters. Here are some recent highlights:

Good stuff! You can also follow Kate on The Twitter: @LowBrowKate.

cpd

Add comment February 2nd, 2012 Trackback Bookmark on del.icio.us

If Occupy is Ephemeral, Is That a Bad Thing?

With the last “permanent” Occupy encampments in DC and Oakland beseiged, the first chapter of the Occupy movement seems to be closing. Will there be another, and if not, is that a bad thing?

First, let’s think about what the movement has accomplished so far: nothing less than a reshaping of our national political discourse. Last summer, debt and deficit occupied the thoughts of the political chattering class. Would the government extend the federal borrowing limit? Would the “supercommittee” come up with enough cuts to satisfy the Tea Party wing of Congress? Would $2 trillion in cuts to basic government services somehow restore America to the greatness of our national myths?

In 2012, by comparison, the national debt is a side-issue — talk of income inequality and economic opportuity dominates our political discouse, a direct result of the Occupiers and the ruckus they were able to raise in Zucotti Square and similar encampments across the country. As Occupiers planted tents in physical spaces, their online supporters staked out social media turf and people across the country started wondering what they were actually talking about with this “99%” stuff. Google searches spiked, politicians and the media took notice of the public interest, and income inequality took over political ground ranging from President Obama’s State of the Union to the Republican presidential primary process.

So far, Mission Accomplished! But what’s next?

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3 comments February 1st, 2012 Trackback Bookmark on del.icio.us

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