Guest article! Below is the latest from Kayle Hatt, a Canadian political organizer who works with candidates on field organizing and communication and who earlier wrote about candidates and social media and about social media in that far distant land to the North. Kayle’s been awol from the site b/c of successive Canadian elections keeping him busy (he holds province-wide party office with the Ontario New Democratic Party), but his left-wingers made major gains in recent federal and provincial elections, so we’ll forgive him — this time.
Hey Everyone, Look Where I Am! Using FourSquare, Gowalla and Facebook Places in Your Political Campaigns
By Kayle Hatt
At this point the classic real estate saying “Location, Location, Location” has transitioned into the catagory of cliché, but politicos know that location matters. Political battlegrounds are drawn along the lines of wards, districts and, in parliamentary traditions, ridings. Targeting can be broken down into census tracks or demographic clusters. We colour our geographic zones by their red-to-blue leanings and view them accordingly (or in Canada, blue-to-red-to-orange leanings). And, of course, voters care profoundly about their small corner of the world.
I think it’s fair to say that politics and location are completely interconnected. So wouldn’t it be great if you could integrate this concept of location into your social media campaign?
Well, I have good news for you… You can!