Archive for February 15th, 2012

Using FourSquare, Gowalla and Facebook Places in Political Campaigns

Guest article! Below is the latest from Kayle Hatt, a Canadian political organizer who works with candidates on field organizing and communication and who earlier wrote about candidates and social media and about social media in that far distant land to the North. Kayle’s been awol from the site b/c of successive Canadian elections keeping him busy (he holds province-wide party office with the Ontario New Democratic Party), but his left-wingers made major gains in recent federal and provincial elections, so we’ll forgive him — this time.

Hey Everyone, Look Where I Am! Using FourSquare, Gowalla and Facebook Places in Your Political Campaigns

By Kayle Hatt

At this point the classic real estate saying “Location, Location, Location” has transitioned into the catagory of cliché, but politicos know that location matters. Political battlegrounds are drawn along the lines of wards, districts and, in parliamentary traditions, ridings. Targeting can be broken down into census tracks or demographic clusters. We colour our geographic zones by their red-to-blue leanings and view them accordingly (or in Canada, blue-to-red-to-orange leanings). And, of course, voters care profoundly about their small corner of the world.

I think it’s fair to say that politics and location are completely interconnected. So wouldn’t it be great if you could integrate this concept of location into your social media campaign?

Well, I have good news for you… You can!

(more…)

2 comments February 15th, 2012 Trackback Bookmark on del.icio.us


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

February 2012
S M T W T F S
« Jan   Mar »
 1234
567891011
12131415161718
19202122232425
26272829  

Most Recent Posts

Calendar

February 2012
S M T W T F S
« Jan   Mar »
 1234
567891011
12131415161718
19202122232425
26272829  

Posts by Month

home about contact colin delany put e.politics to work