As Obama’s Online-Enabled Grassroots Operation Takes Shape, Do Republicans Have Anything to Match It?
Also published on HuffingtonPost
This week’s news that Obama’s 2012 campaign has already assembled a powerful army of small online donors — more than a million people have given him money so far, only half of whom did so in 2008 — provided just one of many recent glimpses into the growth of what’s shaping up to be a reelection juggernaut.
Other evidence? One million talks between current Obama volunteers and staff and people who volunteered for the candidate in 2008, which campaign manager Jim Messina characterized as actual conversations rather than just short fundraising calls. The goal: to persuade people who devoted time and money four years ago to put their training to work again, despite grumbling among some in the “professional Left” that their 2008 investment has yet to pay off substantively. Millions of people made real sacrifices to help Obama get elected the first time around, and his team is doing its best to make sure that the same thing happens over the next twelve months.