Congrats to SalsaLabs and EngageDC! Both were featured in top social media site Mashable.com last night, in an article called 2012 Election: 3 Digital Platforms Poised to Change the Conversation, by Maegan Carberry. It’s always fascinating to see what organizing tools stand out to people who aren’t embedded in the political realm day-to-day, and besides these two, Carberry also picked up on the political organizing site Ruck.us. Let’s look at each in turn:
Multiply comes from EngageDC, the firm led by veteran Republican online political pros Patrick Ruffini and Mindy Finn. It’s based around the idea of applying gaming concepts to political actions in social online spaces, basically rewarding people with points, prizes and recognition for taking action. It’s a model that’s worked well for FourSquare, which gives people Badges and Mayorships for “checking in” at various physical locations, and I’m curious to see if it takes off as a political mobilizer. My guess is that the points system will be icing on the cake for most activists, since people who are driven to help a political campaign are likely to do it for the internal reward of Doing The Right Thing and Supporting Their Team. But even if all Multiply does is push additional engagement at the margins, every bit helps a campaign. We’ll see!