“Tea Party Downgrade:” MoveOn Grabs a Meme and Maximizes Its Viral Potential
Here’s a quick example of using the strengths of one medium to reinforce another, in this case to boost your message’s chances of viral spread: MoveOn.org capitalized on David Axelrod and John Kerry’s use of the phrase “Tea Party Downgrade” on the Sunday talk shows this morning by sending out an email to their massive list this afternoon, asking supporters to post an image to their own Facebook pages:
When you click on the “share” link or the image itself, this pops up right away as the Facebook post:
3 comments August 7th, 2011 Trackback Bookmark on del.icio.us
