What Makes a Good Campaign New Media Director?
Guest article! Organizing2.0′s Charles Lenchner — a long-time friend-of-the-site — conducted the excellent interview below with the PCCC’s Jason Rosenbaum, another stand-up guy who’s a ton of fun to get a beer with. Check out their discussion about what goes into a making a good new media director, originally published on Org2.0′s blog.
Looking for a Few Good New Media Directors
Jason Rosenbaum
Like many of you on the Bold Progressive‘s campaign list, I saw an email recruiting new media directors for congressional campaigns. As a close follower of how politicians are adapting to the shifting campaigning landscape, I had a few questions to ask. This interview is with Jason Rosenbaum of the Progressive Change Campaign Committee.
Organizing 2.0: I hear you are looking for a few good organizers….
Jason: Yes! New media directors, to be precise. [Job details here.]
Organizing 2.0: What’s the likely profile of these NMD’s? Are these positions that a congressional campaign would fill on its own, or are you supplying something they simply won’t have without you?
Jason: We’re looking for folks that have both great tech skills, but are also (and more importantly) talented strategic organizers who are motivated to help progressives run and win boldly. These are positions that a campaign might fill on their own, but is often filled with a Washington, DC based consultant or by someone less talented and committed.
Organizing 2.0: Are you saying that there’s an evolution going on, where certain tasks once dominated by consultants are now shifting in-house?
Jason: I’m not sure I’d describe it as so movement-wide, but certainly, we at the PCCC believe there are lots of consultants in DC who are highly paid to do poor work, and lots of that could be done better and more cheaply in-house.
1 comment July 20th, 2011 Trackback Bookmark on del.icio.us
