Archive for June 22nd, 2011

Case Study: How Facebook Ads Defeated a Florida Ballot Initiative

Here’s something to chew on while you’re waiting for those promised Netroots Nation after-action reports: the results of an attempt to use Facebook advertising as the primary paid outreach tool for a ballot-initiative campaign. And though the results as published do not completely rule out the idea that other factors were at play, the ad campaign itself seems to have been a deciding factor in defeating a Florida initiative that would have led to larger class sizes in the state’s public schools. And, it was the product of Chong & Koster, which is cool because Josh Koster is a long-time Epolitics.com reader and hence an all-around smart guy.

Key Takeaways

The article contains plenty of details that you should definitely check out, but here are a few key takeaways:

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