Archive for March 13th, 2011

A Politician’s Role in the Twitterverse, Part Two: Popularity vs. Influence

These posts on a “Politician’s Role in the Twitterverse” were a joint collaboration between Sandi Fox, Smart As A Fox Consulting (@smartasafox) and Sean Hurley, Hear Forward (@seanphurley). This article, the second in the series, originally appeared on SmartAsAFox. Also see the first article in the series, which covered a politician’s follower-to-friend ratio.

A Politician’s Role in the Twitterverse, Part Two: Popularity vs. Influence

It all began with a tweet from a college friend – and so began our Twitter discussion on the role politicians should play within the greater Twitterverse, and how they may view their own roles as part of the greater community.

Politicians are just like other tweeters, are they not? They use Twitter to share and disseminate information, while also striving to stay current and absorb additional news. Twitter is also a new way to hear from district and national constituents on specific issues that are being discussed. The real issue is that every politician approaches their use of Twitter differently, some don’t even utilize it at all.

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