Google’s War Room for the Home Stretch of Campaign 2010

September 24th, 2010

One takeaway from today’s AMP Summit sessions so far — Google has seen such a surge of election-related online advertising that the company’s actually established a “war room” for the remaining weeks of the 2010 campaign. The goal is to be able to approve political ads 24 hours per day, knowing that campaigns will be flooding the system with new and amended buys. In fact, in the final days they’ll be pulling people in from other sections of the company’s ad practice to help. It’s just one measure of the extent to which online advertising has become a mainstream tactice for political campaigns, plus a nice profit center for Google.

Regardless of the up-staffing, political advertisers on Google and Facebook should get their requests in as early as possible — you don’t want your opponents’ ads dominating because yours are sitting in an approval queue. Buy early, buy often….

cpd

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2 Comments Add your own

  • 1. Facebook Dirty Tricks on &hellip  |  October 1st, 2010 at 1:24 pm

    [...] e.politics post suggests, “Perhaps it’s time to take a lesson from Google and build out a sizable team dedicated to working with campaigns full-time — their needs are unique, and even just a few hours [...]

  • 2. Facebook Dirty Tricks on &hellip  |  November 17th, 2010 at 11:19 am

    [...]  Colin Delany suggests, “Perhaps it’s time to take a lesson from Google and build out a sizable team dedicated to working with campaigns full-time — their needs are unique, and even just a few hours [...]

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