Archive for August 18th, 2010

The Online Political Advertising Trinity: Google, Facebook…and AOL?

Also published on techPresident and K Street Cafe

Maybe not yet, but AOL would certainly like political professionals to start thinking that way — with Google monopolizing search advertising and Facebook dominating the social space, AOL wants to own political display (banner) ads through its Advertising.com platform. Judging from conversations with AOL staff at a launch reception for the company’s new political advertising dashboard, AOL sees what Google and Facebook have done in the political space and sees an opportunity to build a new constituency for online display advertising, something that campaigns have tended to drop in favor of search and social advertising in recent years.

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