New guest author! A fresh voice around here, at least. But Shana Glickfield‘s hardly new to the internet politics space, since she’s an experienced online communicator, one of the founding partners of The Beekeeper Group (“a new public affairs firm in Washington, DC, leading the industry towards toward a community-based, hive-driven approach”) and an all-around cool chick. Check out her thoughts on FourSquare for advocacy below:
Get in the Game With Foursquare!
As a self-confessed Foursquare addict, I’ll admit I am a bit biased in writing this post. I can’t wait to see all of my favorite businesses, organizations and candidates get in on the craze. And I’m far from alone.
So just why is there so much excitement about this new tech tool? Unscientifically, I believe it’s because Foursquare cuts out a lot of the clutter on Twitter, driving us back to Twitter’s original question of “What are you doing?” But the Small Business Labs blog captured the real reason Foursquare has everyone talking:
“Foursquare is getting a lot of hype for several reasons. First, it sits at the intersection of a number of interesting technology trends: location-awareness, mobile computing, social media, social commerce, the real-time web and social games. This is an exciting mix for the geeks that hype these things. Foursquare is also easy to understand, is fun to use and has the potential to add value to both consumers and businesses.”