Archive for June 8th, 2010

Mobile Political Fundraising: Finally at Hand?

Well, in a sense — fundraising via SMS is still difficult, despite its success around the Haiti earthquake earlier this year, but a piece of techology called Square (developed by one of the founders of Twitter) physically plugs into a cell phone and lets someone use it to make a payment as though they’d swiped a credit card. Square wasn’t developed for politics, but it’s being adapted fast — it formally debuts as a political tool at a DC fundraiser tonight for Democratic Congressional candidate Tommy Sowers, though a couple of candidates have already been using it according to TechCrunch.

For political campaigns, Square has the potential to replace paper checks collected at fundraising events, easing transactions and simplifying reporting in the same way that online donations do. But note that we’re still talking about in-person fundraising, not something done remotely, so I suspect it’ll do more to streamline the process than to transform it. But it’s another step along the road to entirely wireless political fundraising, something that will likely be common within the next few years. While we’re on the subject of cell phones and politics, also note that Twitter’s hiring a DC rep; update those resumes, kids.

[Note: title pun fully intended]

cpd

1 comment June 8th, 2010 Trackback Bookmark on del.icio.us

Online Advertising Early in an Election Cycle: Focus on Acquisition

If you dug Josh Koster and Tyler Davis’s earlier Ten Commandments of Campaign Social Media, be sure to check their latest article below, also excerpted from the (free to download) Digital Political Campaigns 101.

Online Advertising Early in an Election Cycle: Focus on Acquisition

By Josh Koster and Tyler Davis
Excerpted from Digital Political Campaigns 101

Q: But I’m months out. Why on earth would I start a paid media program so soon?

A: Early in the election cycle the only people paying attention are the diehards. At this point, you’re not trying to persuade voters. You’re trying to build your e-mail list, recruit volunteers, and grow your donor base. This is sometimes called acquisition advertising.

(more…)

1 comment June 8th, 2010 Trackback Bookmark on del.icio.us


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

June 2010
S M T W T F S
« May   Jul »
 12345
6789101112
13141516171819
20212223242526
27282930  

Most Recent Posts

Calendar

June 2010
S M T W T F S
« May   Jul »
 12345
6789101112
13141516171819
20212223242526
27282930  

Posts by Month

home about contact colin delany put e.politics to work