Hot on the heels of last week’s popular Martin Matheny piece on campaigns and social media, here’s a great excerpt on a similar topic by Josh Koster and Tyler Davis from Digital Political Campaigns 101. Download your free copy today.
Ten Commandments of Campaign Social Media
1. Thou shalt not ignore social media.
If you think you can entirely ignore social media, Google your candidate and then Google the opponent.
2. Thou shalt not worship the false social media god.
Social media is not your campaign savior. If your candidate thinks social media is a mythical democratic medium that will catapult him to viability, jump ship.