New guest author! Check out the post below for the first of what I hope will be many articles from political consultant Martin Matheny (blog, Twitter), who comes to us with a terrific set of tips for campaigns using social media.
Nine Things Campaigns Shouldn’t Forget in the Gee-Whiz World of the Social Web
The great thing about the social Web for campaigns is that the tools are widely-available, user-friendly, and free or cheap. Any campaign, national or hyperlocal, can get involved with little to no barriers to entry.
The absolutely mind-bogglingly terrible thing about the social Web for campaigns is the the tools are widely available, user-friendly, and free or cheap. Campaigns can quickly find themselves all over the social media map, going 100 miles an hour in a half-dozen different directions and going nowhere fast.
If you’re just starting to employ the social Web for this cycle, or if you’ve been running for awhile and want a quick reality check, here are a few things to remember.
1. Think combo plate, not buffet.
Think about the traditional concept of “media mix,” the proportion of broadcast television to direct mail to radio to whatever. I’d suggest the same concept applies to new media and the social Web. The range of options available to you are a buffet — you can have a scoop of everything. But should you? Think combo plate instead — just the most important tools to keep you focused on the message, not the platform.