e.politics: online advocacy tools & tactics

Wanted: Tips for Getting Digital Budget Buy-In

Hi folks, this just in from ClickZ‘s crack political advertising reporter, Kate Kaye:

As you may know, ClickZ is putting together a free resource for political campaigns set to publish in May called “Digital Political Campaigns 101.” We’re calling it a starter kit for running an online campaign. One of the sections will feature ideas from people like you for getting buy-in for digital. I know all of you have lots of personal experience with this dilemma (yeah, this is a mass email).

My question for you: What is your top advice for convincing the people holding the campaign purse-strings that digital media is worth a serious investment in budget and resources? What’s worked for you in the past?

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Add comment April 30th, 2010 Trackback Bookmark on del.icio.us

Quoted in CBSNews.com Piece on Fight over Arizona Immigration Law

Be sure to check out Charles Cooper’s piece on CBSNews.com about the online fight over Arizona’s new immigration enforcement law, both because it’s good and because it features two big, fat e.politics quotes. Cooper dropped me a note late in the day yesterday, and he was already on to the idea that it’s no longer exceptional for a political fight to end up online. I was happy to back him up on that, and his piece also features a long quote from Frank Sesno. Special bonus: for once, someone spelled my name right!

– cpd

Add comment April 30th, 2010 Trackback Bookmark on del.icio.us