Hi folks, this just in from ClickZ‘s crack political advertising reporter, Kate Kaye:
As you may know, ClickZ is putting together a free resource for political campaigns set to publish in May called “Digital Political Campaigns 101.” We’re calling it a starter kit for running an online campaign. One of the sections will feature ideas from people like you for getting buy-in for digital. I know all of you have lots of personal experience with this dilemma (yeah, this is a mass email).
My question for you: What is your top advice for convincing the people holding the campaign purse-strings that digital media is worth a serious investment in budget and resources? What’s worked for you in the past?