Should Political Campaigns Use Google Ads or Facebook Ads?
This question’s come up a couple of times lately, most recently when I was meeting with a group of Maryland political candidates last week — should political campaigns focus their online advertising on Google or Facebook? The answer, of course, is yes.
But first, what’s the difference between the two? Both are pay-per-click, meaning that advertisers only shell out cash when someone actually clicks on a link in an ad, making the secondary branding benefits from having the ad sitting there on the page functionally free. Both are also targetable, allowing a campaign to try to reach particular audiences with the right messages, but there’s where the differences start to come in.
3 comments April 29th, 2010 Trackback Bookmark on del.icio.us
