Architecture of a Successful Political Message — In A Digital Age?
Here’s one Politics Online Conference session you shouldn’t miss (besides my own open-source CMS nerdathon) — Pete Snyder, my boss at New Media Strategies and a veteran of more than ten years in the social media space, will hold the closing keynote conversation with Republican advertising guru Mark McKinnon, moderated by GW prof Dennis Johnson. They’re all three well-known smartguys, so it should be a fascinating discussion. The topic? The architecture of a successful political message, with a particular emphasis on messaging in a digital age.
To start the thinking process off, Dennis and I came up with a few questions for the brave panelists to think about over the weekend. And to help pique your interest, we’re reprinting ‘em below — though you’ll have to swing on by the panel at 4:30 Tuesday to see the magic that results. Of course, these are just starter questions, but they give a sense of the topics Pete, Mark and Dennis should be covering. Looking forward to it!
2 comments April 15th, 2010 Trackback Bookmark on del.icio.us
