Clever Facebook Base-Building Idea: Target Your Fans’ Friends with Ads

March 4th, 2010

Here’s an idea from my NMS colleague Soren Dayton (R) — once you’ve built a core following for a Facebook Fan Page, try buying ads targeting the friends (and friends-of-friends) of your initial base. Since humans as a species tend to run with like-minded people, ads aimed at fans’ friends have a better chance of reaching someone interested in the same topics, plus limited targeting tends to drop the cost and increase the ROI for an ad buy. Overall, a clever way to leverage relationships, basically taking advantage of the same kind of network-based information-spread that lies behind viral marketing but with direct advertising. Plus, ads aimed at friends-of-fans can even mention that your mutual connection is already a Fan…peer pressure! You heard it here.

cpd

Bookmark and Share

1 Comment Add your own

  • 1. links for 2010-03-04 | Co&hellip  |  March 4th, 2010 at 9:30 pm

    [...] e.politics: online advocacy tools & tactics ยป Clever Facebook Base-Building Idea: Target Your F… (tags: facebook facebookpages facebookads) [...]

Help build e.politics

Make a comment, correct my errors, suggest more tools and tactics, leave a case study, or otherwise make this page a better resource.

Required

Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

March 2010
S M T W T F S
« Feb   Apr »
 123456
78910111213
14151617181920
21222324252627
28293031  

Most Recent Posts

home about contact colin delany put e.politics to work