Comments on: Scott Brown’s Massachusetts Insurgency Shows How Online Organizing Has Shifted the Political Calculus

By: e.politics: online advocacy tools & tactics » Winning in 2010: Putting the Pieces Together

Tue, 23 Feb 2010 16:47:03 +0000

[...] Scott Brown’s Massachusetts Insurgency Shows How Online Organizing Has Shifted the Political C… [...]

By: e.politics: online advocacy tools & tactics » The Online Strategy Behind Scott Brown’s Victory, Plus Details on His Massachusetts Moneybomb

Tue, 26 Jan 2010 22:34:49 +0000

[...] for our purposes, the details of Brown’s online campaign are just as interesting as any macro-trends it embodied, and for those we can now turn to two insider pieces written by staff at the Prosper Group. One [...]

By: Massachusetts Senate race: Democrats forget about social/mobile media | Joseph Lavoie

Wed, 20 Jan 2010 15:37:59 +0000

[...] into perspective, consider this account of where Scott Brown’s campaign sat months ago (h/t: Colin Delany): The fundamental dynamic of the race fell in place months ago, when Brown set off in a pickup [...]

By: Political Activity Law · Insurgent candidates, Scott Brown, and the power of the internet

Tue, 19 Jan 2010 11:54:41 +0000

[...] E.politics credits the power of the internet’s “force multiplier” effect for helping the candidacy of Massachusetts Senate candidate Scott Brown. Once he began to build momentum strong enough to show up in the polls, the internet opened up a whole new community for Brown to tap. Conservative activists around the country might not be able to vote in Massachusetts, but they could certainly send Brown money, which they did to the tune of roughly $1 million per day last week. Another measure of his success: Brown currently has five times as many Facebook friends and four times as many YouTube video views as his Democratic opponent Martha Coakley, though online interest is certainly no iron-clad indicator of electoral success. [...]