Political and Issue Advertising on Hulu
Interesting email in from Campus Progress the other day — as part of a student loan reform campaign, they’re running ads both on cable and on the TV/video-viewing website Hulu. The email itself focuses on encouraging recipients to watch the ad and spread the YouTube version virally via Facebook and Twitter, though it also includes a carefully couched fundraising ask as well (obviously not as much of a priority when you’re sending to college students). The landing page fits the email perfectly, with prominent post-to-Facebook-and-Twitter links plus an email-Congress (and presumably list-building) angle as well.
Add comment November 22nd, 2009 Trackback Bookmark on del.icio.us
